Troubleshooting Your Application for Walmart's Online Content Initiative

If you’ve been hanging out around here for the last few months, you’ve heard about Walmart’s new online content initiative, and how you can use Hubba to match your current information to their specifications.

 

With the deadline to have your products into their system coming next week on October 1st, our customer success team have been keeping busy fielding questions and helping out the members of our community.  We noticed that many of these questions were common across a number of users, so we decided to put together a primer on the most frequently asked.

 

We’re always chatting with Walmart and they’ve echoed that there are a few places people are having the most trouble with. We want to help.

 

The main two things are:

 

Generating an Image URL

 

We’ve been asked by many of our users what an image URL is and why it’s needed.

 

The function of the URL is to act as a host – a sort of internet home – for your image to live so that Walmart can easily access it, download it, and associate it with the correct product.

 

If this sounds stressful don’t worry, there are a number of free web services like Tinypic and Photobucket that will generate a URL. These services allow you to upload an image (or set of images) and will then provide a list of different URL types for you to choose from. If this is the way you decide to go, be sure to select the direct link.

 

Hubba does all this too!

 

If you’re using our mapping tool to automatically fill out Walmart’s content form, you’re in luck.  Mapping image URLs works in the exact same way that mapping text information does:

 

For each Walmart field, select the corresponding field as you’ve named it in your Hubba product profiles. If the attribute is an image, Hubba will automatically generate an image URL for you.

 

Or, if you store your images in Hubba and would like to get the image URL by hand, simply:

 

  1. Select desired product
  2. Right click on image
  3. Select ‘Copy Image URL’ (PC) or ‘Copy Image Address’ (Mac)
  4. Paste it into the Image URL field on your Walmart Item Setup Form

 

image url

 

Regardless of which route you choose, be sure that your images are in a supported file format. The most universally used are .PNG and .JPEG. Don’t try to use .EPS, .PDF or other file formats – they may not work as well and just end up frustrating you.

 

Don’t stop at one image – be sure to submit as many photos per product as you can! Walmart likes to provide their customers with as much information about the products they carry as possible.

 

 

Formatting and Optimizing Your Product Description

 

There are two things you can do to increase your visibility and readability when formatting your ‘Short and Long Description’ fields for each product.

 

 

  1. Search Engine Optimization (SEO) is a writing strategy that increases your chances of being found on search engines like Google. When writing your product descriptions, the goal is to include as many key words as possible, as often as possible. Using those words as many times as you can in your description will increase your (and Walmart’s) traffic.

 

A quick way to figure out what your product’s key words are is to imagine yourself as a prospective customer Googling words to try to arrive at a product just like yours.

 

For example, if you were an athletic apparel brand, some great words to begin from would be: athletic wear, apparel, active wear, fitness, clothing, workout outfit, breathable.

 

 

  1. Walmart is asking that you apply HTML to your descriptions.

 

HTML is the language of the web. When people build websites, they write using a specific set of rules that are made up of HTML tags. The purpose of a tag is to define one element in a web page. For example, there are tags to determine where an image or paragraph will go.

 

 

Short Description

 

All that’s needed in your Short Description is to apply one HTML tag. Simply insert <p> before your paragraph and </p> at the end of it.

 

An example:

 

header bold

 

Long Description

 

For the purpose of your Long Description, there are three tags you’ll need to know. I’m going to use the following example text to illustrate them:

 

example

 

 

Bolding Your Header

 

In order to bold your title, all you need to do is add <b> before the text you’d like to be bold, and </b> after it.

 

So, in our example, the title would look like this:

 

bolding header

 

 

Line Breaks

 

A line break is used when you would like to add some space between sections of text.

 

In the case of your Long Description, it’d be best to add a line of space between your title and list of attributes. That can be done by adding a <br/> tag to the end of the text you’d like the space to be after.

 

line break

 

 

Bulleted List

 

The last thing you’ll need to do to your text is format a bulleted list. There are two different tags that go into creating a bulleted list. A <ul> tag is used to let the internet know that this is a list, and the <li> is used to determine an individual list item.

 

Both of these tags also require a closing tag at the end of the element, like we did with the bold feature previously.

 

Here’s how we would format our list:

 

unordered list

 

And that’s it! Once you’ve done those three things to your Long Description, you should have something that looks like this:

 

finished code

 

 

Put yourself ahead of the pack and make your product information seamless!

 

If you have questions or need a bit more information about your Walmart application, feel free to contact us at success@hubba.com and we’ll give you a hand.

 

Email the Hubba team!

 

Amy Van Es

Amy Van Es

Amy is our Multimedia Specialist at Hubba. With a background in design; journalism experience; and a mounting obsession with new media theory, Amy thrives on impactful narratives, clean layouts, and lattes.

Tweet her @Amy_VanEs
Amy Van Es

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