People want to feel special, it’s only natural. We want to feel unique and catered to. It’s no wonder why shoppers are demanding personalized experiences when they are browsing ecommerce websites or strolling down the aisles in retail stores. Consumers have unlimited purchasing options so adding levels of personalization will definitely help with customer loyalty and both parties can reap the benefits. Retailers and brands need to create in-the-moment experiences. Retailers need to offer relevant products and information to their shopper while they are browsing their products. It can be a simple as offering product recommendations based on their past purchases.

 

[tweet_this]45 percent of online shoppers are more likely to shop on a site that offers personalized recommendations.[/tweet_this]

 

Check out this infographic that showcases the importance of personalizing the shopping experience.
online-personalization-trends-infographic

 

(original infographic source)