This week had a few highlights in brand and retail news. There was a ton of news ranging from a Wheaties beer to Volkswagen making a baby stroller that automagically brakes, to Sephora launching a campaign with Transwoman Andreja Pejic. Take a read through this week’s top industry articles!


Health and Beauty





These beauty brands are straight up owning the selfie trend

Since the term was first coined in 2002, selfies have become an Internet staple. For cosmetics marketers, the selfie trend is a natural way to encourage user-generated content across the board.


Andreja Pejic is taking the beauty industry by storm with new transwoman campaign for Sephora

Wednesday, Pejic will grace every Sephora window in North America with a groundbreaking campaign for cosmetics brand Make Up For Ever.


Sephora signs beauty box subscription model

Sephora has decided to make a play in the “beauty box” sphere with its own subscription service, Play! By Sephora.


Beauty stars reveal their success secrets for the first time

No longer locked out of big media by a few controlling big media corporations, these innovative women have armed the masses with relevant information and have become the most wanted group on YouTube.



Apparel & Accessories



Gap Close the Gap


Taylor Swift apparel line might be causing controversy in China

Taylor Swift’s debut apparel line, which is to be sold exclusively on Chinese e-tailers Alibaba and tomorrow, may be pulling a particular piece of merchandise from the site.


A tale of two brands: American Apparel and dELiA*s

Retail’s a fickle thing. You’re at the mercy of trends, and changing tastes. Fashion brands come and go. For every adidas, and Gap, there’s a store filing for bankruptcy.

American Apparel have their own set of problems.


Can Gap close its gaps or will the pain continue?

As a teenager in the 90s, anybody who was anybody shopped at Gap, but something–or lots of things–have since gone wrong at the retail shop.



Sporting Goods



Bicycle Sharing



Adidas may sell its golf brands as the sport continues to shed players


Adidas has appointed investment bank Guggenheim Partners to help with the possible sale of its golf brands, which are struggling as the sport loses popularity.


Giant USA ‘studies’ online bike sales through dealers

Days after Trek Bicycle announced a plan to sell bikes online, Giant USA told dealers that it is studying a similar “Click and Collect” program in the U.S.


Take my bike, please: Cycle-sharing companies reshape U.S. cities

Bike sharing services are popping up across America—including in some very unlikely places. But are they making any money?



Food & Beverage


Wheaties Beer


Top 100 food and beverage companies for 2015: A Cautionary Tale

n the intertwined fates of two companies, we see a painful lesson in high finance apparent in this, our 40th annual Top 100© listing of U.S. and Canadian food and beverage processors: Don’t expand too much too soon.


Big Beverage still wants you to think soft drinks are healthy

This week, The New York Times reported that Coca-Cola Company has partnered with an organization that’s urging the public to stay healthy, not through choosing a low-calorie and nutritious diet, but simply by exercising a lot more.


Wheaties now making beer for those who want a different breakfast of champions

Wheaties is wheat cereal. Hefeweizen is wheat beer. Now, General Mills has done the inevitable and created a Wheaties-branded Hefeweizen in partnership with Minneapolis craft brewery Fulton.


Dr Pepper Snapple acquires stake in sports drink BodyArmor

Dr Pepper Snapple has acquired an 11.7% stake in BA Sports Nutrition, the brand owner of the BodyArmor SuperDrink line of premium sports drinks, in return for an investment worth $20m.



Baby Products


Jessica Alba Honest



Volkswagen designs a baby stroller with automatic braking after joking about it on Facebook

Volkswagen Netherlands aired a TV spot in April in which VW owners had great expectations for their other possessions—including one mother who couldn’t understand why baby strollers don’t have automatic braking.


Product of the week: Beco toddler baby carrier

And as any babywearer can tell you, carrying a newborn is (relatively) easy. Carrying a heavy toddler, now that is an engineering challenge. Luckily, the new Beco Toddler baby carrier is well up to the challenge.


Jessica Alba’s Honest company is worth $1.7 billion

Seller of eco-friendly baby and lifestyle products has reportedly raised $100 million.


The best green cleaning brands for homes with babies

Here are some of the best green cleaning brands on the market today.