New Item Listing Forms: A Pain in Every Brand and Retailer's Ass
(Reading time: approximately 3 minutes)
There’s no standard name in the industry for listing forms. Some brands and retailers call them new item templates, retailer templates, new item set-up forms and the list goes on. Although we can’t agree on what to call them, we can definitely agree that they plague us. And more often than not, listing forms are one of the most annoying tasks to complete.
In some organizations, the process for setting up new items is more organized but for many it’s not. For most companies, it requires a traumatic journey into the master data management world, logistics & supply chain and a dreaded stop at the local marketer/sales strategy person to finish what can feel like a triathlon.
Why are new item listing forms so difficult to manage and fill out?
Why do we hate them so much? Filling in an Excel form doesn’t seem so daunting except in many places all the data is not kept by one department or one group. Usually the trifecta consists of Master Data, Supply Chain and Sales Strategy each holding pieces that you need. Once you’ve explained your request, you then need to send an email to formally request it and wait for it to arrive in many different documents.
Once you have it, you have to start to speak Excel. A delimited column here, a v-lookup there before you have your information organized so you can start to look at the new item template. Be sure to save your stuff – most likely your computer will crash or freeze at least once along the way, or quite simply, it’ll stop working and just stare back at you.
Now you’re ready to go line by line and cell by cell. It’s important to do this – you don’t want the wrong information to go out to your customer. Paying attention now saves you from a disastrous launch later, or more importantly avoids fines. Once you’ve finished your customer form, you’re done…unless you have another customer you call on. Then you have to take your Excel file and start all over again. There is no industry standard for a listing form, so every customer usually sends you something different.
As a buyer, I used to dread receiving new item setup forms.
I’ve seen listing forms come in all shapes and sizes. Some are very detailed and some simply aren’t filled out in the slightest. You know you have a good sales rep when they show up with the form as if it didn’t take them all weekend to do. Everybody else, well, we kept our own rulers handy to measure things ourselves. I once received a new product listing form for a cough syrup that measured the size of an Inkjet printer!
At Hubba, we look at your world through the lens of retailers and vendors. We understand the challenges you face and are constantly adding tools to help make your life easier.
One our newest features is a tool that takes your product information and maps it to a Retailer Template. It takes your fields of information and maps each field to an attribute within the Retailer Template. Once the mapping is complete and correct, you never have to map again – you can simply export anything item you choose into your new item setup form.
Load product data into Hubba, share it with your retailers and send it in the format they want.
Say goodbye to gathering and entering your product information more than once. Say goodbye to copying and pasting your product information from one Excel document to the other. Hubba keeps your source of truth working hard for you so you can do the things that you were supposed to do instead of filling out forms.
Take a look at our latest video that demonstrates how to export your products to our Amazon Retail Template in Hubba.
Join the fastest growing B2B social network dedicated to sharing product information.
Sign up for Hubba now!
Latest posts by RetailPhil (see all)
- @RetailPhil’s Essential Reading To Get the Industry Scoop Before Global Pet Expo - March 13, 2017
- Heading to Global Pet Expo? Nichole Smith of ‘Working with Dog’ joins @RetailPhil to Help You Get Ready! - February 13, 2017
- In Case You Missed It: Learn How to Write Better B2B Marketing Descriptions with @RetailPhil - February 8, 2017