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It’s that time of year again and Outdoor Retailer just wrapped up in Utah! We can’t believe that we have 317 incredible Hubba brands who are exhibiting this year at Outdoor Retailer. We decided to select a few brands to showcase this year and show the world some of the awesome brands that are members of the Hubba network. From suspended tents, to non-GMO bars, to Scandinavian backpacks we cover it all.


In no particular order we are excited to present our top picks at Outdoor Retailer!


Tentsile  🐜 🐌 ⛺️ 🌚


Tentsile tent


We’ve officially discovered the future of camping upon welcoming new Hubba brand Tentsile. These tents are basically a treehouse that you can take anywhere and are the ultimate camper’s dream accessory. They elevate you off the ground away from creepy crawlers and uncomfortable surfaces, providing shelter with no ecological footprint.


Fun Fact:  Tentsile was offered land in Fiji to create the first tree-top eco settlement in a unique rainforest, featuring an organic farm and a secluded sandy beach!


Ecco Shoes  👟 🔨 🏃


Ecco Shoes


Ecco is a medium sized family business committed to making the highest quality shoe possible. Ecco is comprised of passionate shoemakers and they go as far as to operating their own tanneries and shoe factories. The brand is dedicated to making shoes in a shape that fits the foot, not the other way around.


Fun Fact:  Ecco has become the world’s most consummate practitioner of an advanced shoemaking process called Direct Injection. This allows them to create shoes that fit closer and more accurately to the human foot!


Eco Vessel  🌿 🗻 🚿


Eco Vessel


Eco Vessel is a brand with a huge mission – born out of Boulder, Colorado, this company is dedicated to manufacturing and distributing products that help sustain the earth. Eco Vessel has an impressive lineup of fluid vessels ranging from stainless steel, tritan plastic to insulated glass.


Fun Fact:  This brand  prides themselves in being involved in their community and their mission is to support organizations that work to provide clean drinking water around the world.


2XU  🚀 💪 ⚡️


2xu compression


This apparel company makes technical performance sports gear like no other and is worn by world champions and praise by athletes worldwide. 2XU engineers their products with the single minded goal of best equipping the athlete, so they feel more prepared, more race ready and more capable than their competition.
Fun Fact:  2XU is running a contest right now where you can win $50k where they are inviting people to share a unique story revolving around their revolutionary MCS run tight.


Probar  💪 🍒 🌱


Probar Variety Pack


We’ve gushed about PROBAR in the past and are big fans of this plant-based food products company. While there’s a ton of bars out there that can taste like cardboard, this organic energy bar absolutely kills it in the taste department and the bars are free of gluten, dairy and soy.


They recently launched a variety pack with bite size bars so you can have your cake and eat it too.


Fun Fact: Probar  was founded by a snowboarder, nutritionist and food coach who wanted to find a tasty, nutritional treat for his clients.


Ariat  🐴 🏇 👢


Ariat Footwear


For all you horse lovers out there, Ariat is a brand not to be missed. Ariat makes high-quality footwear for the world’s top equestrian athletes and they are doing an incredible job. They create high performance boots and apparel that keep up with their athletes. Ariat offers a ton of valuable product information around how to know when a riding boot fits, what you should look for and how to properly care for your footwear.


Fun Fact:  Ariat sponsors bull riders, derby championship winners and have launched a flame-resistant apparel line!


Fjallraven  ✨ 🌲 🗻


fjallraven backpacks


After living in Sweden for a year, my love for minimalist Swedish design has grown bigger than ever. Fjallraven is a must see in my books and embodies beautiful product design. Founded in Sweden over 50 years ago, Fjallraven makes durable and functional outdoor gear for hiking and camping.  In 1960 Fjallraven became the first company to commercially make and distribute framed backpacks. The brand stands by their commitment to durability and their products have latest generations, mostly due to the fact that they are so picky about the materials they use.


Fun Fact:  Fjallraven means arctic fox in Swedish. The arctic fox is close to extinction and Fjallraven is committed to saving it.


Hydro Flask  🍺 🌿 🌁


Hydro Flask


Hydro Flask makes double wall vacuum insulated stainless steel water bottles backed by a lifetime warranty, what more can you ask for! Hydro Flask’s flagship product could be your beer’s best friend, keeping your 64oz grower chilled and carbonated for up to 24 hours. Hydro Flask’s have 18/8 food-grade stainless steel interior and are non-porous with rounded corners to help eliminate bacteria buildup, as well as unwanted odours and flavours.


Fun Fact:  Hydro Flask has a charitable arm called 5% Back where their customers are able allocate a portion of the brand’s net profit from their flask purchase to a charity of their choice.



Grit  ⚾️ 🏆 👊


Grit Hockey Bags


Grit makes top of the line hockey, baseball, dance, and skate bags and accessories. Grit, a Canadian designed company, is committed to creating original designs, listening to its customers and growing their line of high-quality sporting goods carrier bags. It’s no wonder that everywhere you turn, almost everyone is rolling along a Grit Hockey Tower.


Fun Fact:  You can connect with Grit on Hubba to view their awesome product line!


Icebreaker  💦 🐏 🌌




Hailing from New Zealand, Icebreaker boasts the broadest selection of high performance New Zealand merino wool base layers and outdoor clothing. Now, I bet you’re asking yourself what’s different about New Zealand merino wool? The country produces the longest, strongest whitest merino wool in the world, it doesn’t itch like traditional wool and it isn’t clammy like synthetics.



Fun Fact:  Icebreaker merino wool  can protect you against sun and fire and resists odour for weeks. Talk about a high performing garment.



Did you spot some other awesome brands at the Outdoor Retailer show this year? Let us know in the comments below!