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Hubba’s CEO Ben Zifkin was featured on the front page of the Financial Post today for his involvement with an incredible startup charity called the Upside Foundation of Canada. The Upside Foundation allows startup entrepreneurs the opportunity to give back and donate a portion of their equity to charity.

Ben Zifkin said, “I knew I wanted to continue to give back and when I launched Hubba, and the Upside Foundation made sense. From a startup perspective, there is no cash outlay so it is easy from a cash flow perspective. I appreciate it because it’s less donating to charity and more making an investment in the community. A healthy community benefits everyone.”

Hubba is thrilled to be involved with this foundation, read the full Financial Post article here.