Hubba and Unilever Canada to Present at IRCE!
June is approaching quickly and we’re excited to be jetting to Chicago for the largest Internet Retailer Conference and Exhibition! IRCE is where eCommerce trailblazers come together to share knowledge and pave the way for future breakthroughs in retail. IRCE is taking place in Chicago, June 2nd and 3rd.
We are thrilled to have our CEO Ben Zifkin co-presenting with our incredible partner Unilever Canada. Ben and Jessica Armstrong, Head of Digital eCommerce at Unilever Canada will be speaking on the topic of ‘Bad Data Be Gone: Single Version of the Truth is Attainable for Chains.’
The proliferation of digital product information, channels and technology, together with flawed processes and human tendency to compromise data integrity, create one big headache for chain retailers selling online: A lot of product data is just inaccurate, incomplete and inconsistent across different channels. In this session, Unilever Canada will show how it maintains a single source of truth for its massive volume of product information through marketing technology and process discipline.
To provide broader context, content management solution provider Hubba will identify, from retailer case studies, proven data management practices that improve the integrity of product data to support decision-makers internally and that ensure consistency across all customer-facing channels.
We hope to link up with some of you in Chicago at IRCE – let us know if you’re going to be there!
Catch Hubba and @Unliever_Canada’s session at IRCE2015 on June 3 – Bad Data Be Gone.
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