How Hubba Became the Leader in Product Content Management

(Reading time: approximately 5 minutes)

 

We’re solving a real world problem…and it’s big.

 

We work with brands and retailers every day and hear about their victories and struggles. We’re lucky to partner and work with folks who are so passionate about the products they create and we love hearing how they got to where they are today. Brands are always looking to create ways to get consumers excited about their products and discover how these products fit into everyday lives.

 

When brand folks are excited, they get creative. When they get creative, they make a lot of branded material and marketing assets. Sometimes, it’s lifestyle images, or maybe an instructional video. Brand teams have tons of tools to ensure that their products are represented properly.

 

On the flip side, retailers are constantly looking to enhance their in-store experience and discover ways to draw customers into their store. Now more than ever, retailers are in dire need of the having the right product information so that customers find what they want and feel like they’re making an informed purchase decision.

 

We constantly hear from brands that they feel like retailers aren’t using all the “content” they create. Retailers say they are “content starved” and they don’t have enough materials from brands to work with in order to properly list, market and sell their products. So why is there this broken link between the two parties?

 

This broken link is a universal problem.

 

Product content and marketing assets aren’t flowing because the processes of communication are so archaic.

 

Why is sharing of product content a problem?

 

As you can see, the problem isn’t how many images, commercials or Youtube videos that are being created. It’s also not the fault of the shopper – they are hungry for information about the products they are searching for. So what why is there this game of broken telephone happening between brands and retailers?

 

We can drill it down to the lack of ability to communicate quickly and efficiently. Brands and retailers are using communication methods like email or file-sharing. This is like trying to deliver a pallet on a bicycle.

 

There are too many pieces of information that a brand needs to share with a retailer (think everything from product weight to romance copy for ecommerce). I used to be a buyer at a major retailer and I once asked a vendor for materials to help me with a campaign to “get active for spring”.  I received one image.  The vendor wasn’t trying to be difficult – they just couldn’t track down any more content because it was scattered across their organization in ten different places.

 

Did you know that 30% of retail flyers contain incorrect images? Trust me when I say this isn’t because retailers want to show shoppers the wrong product. Imagine if you had 3000 vendors, each sending you different product images every week by email? It is becoming increasingly more difficult to keep up with the demand for product content.

 

We’re building a community and sharing product content in a different way.

 

Hubba is the connective tissue between brands and retailers. What does this mean? We help brands show retailers the amazing assets they’ve created and bridge the communication gap by providing a network where they can access all their vendors information in one single place. One hub, allowing brands to publish their content once and share it with many partners in one click.

 

Hubba is quickly becoming the de facto source for all product information in the world and we are growing like wildfire. We’ve had 1100 companies join us in the past 20 days alone.

 

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We are building awareness for new brands and products

 

We are building a community of brands and retailers. We are inviting suppliers, retailers, vendors alike to join our community, upload products, share them with retail partners and grow with us. We love shining a light on our awesome community members. If you would like to check out some amazing products take a look at our featured brands!

 

We don’t limit the type of product content you share.

 

Hubba doesn’t consist of check boxes or process flows. We’re not in the world of creating more processes or re-organizing your organization.

 

We are focused on helping you manage and making your product content flow from you to the people who need it the most. When your information flows to the people that consume it, the number of phone calls, the email requests for information start to go away. They get replaced with a single, quintessential question: “Is it in Hubba?” We have sales reps, ecommerce managers, dealers, brokers, retailers small and large consuming information from Hubba.

 

Some of our users begin by asking us “do you have a template for us to follow?”.  My first question to them is “what do you need to share?” Why should we tell you what’s most important for you and your customer? Product content starts with the most important things to your business that your partner is missing. We are here to help equip your retail partners to better market and sell your brand.

 

We help brands stop sending and start selling.

 

Hubba is built for those that are prone for action. As you share your source of truth in Hubba, your retail partners take that information and make it work for them, which in turn makes it work for you.  This makes everything move forward.

 

We want brands to encourage their retailers to become self-serve and be able to log into Hubba and find all the content they need to power their digital channels. Without being bombarded by product information requests, brands can get back to doing what they do best. Selling.

 

The more content you store in Hubba means less work for you down the road. We have become the leaders in the space because we put the power in your hands. Your stories, your control.

 

We’d love you to be a part of our growing community and to hear your feedback.

 

Do you want an easier way to share product information with your retailers and make your brand shine? Join Hubba today.

 

Sign up for Hubba now!

 

RetailPhil

RetailPhil

As the Retail Industry Manager at Hubba, Phil is responsible for uncovering both emerging trends and insights that may impact businesses engaged in commerce. With 20 years of experience under his belt, Phil helps brands and retailers adapt to the the new realities of retail and the next generation of commerce. Phil is a frequent speaker at industry events in Canada and the US, across multiple verticals, and is a featured writer in trade publications such Retail TouchPoints, Pet Product News, BikeBiz, and more.
RetailPhil

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