From Slope to Surf: 8 Premium Boardsports and Kayak Brands
Dec17

From Slope to Surf: 8 Premium Boardsports and Kayak Brands

Today’s boardsports brands are breaking the mould with new technologies, developing fresh ideas and concepts, all vying to become major players in the industry.  We sussed out some premium boardsports and kayak brands who have products you will want to get your hands on before you hit the slopes or the waves.   Spanning everything from snowboarding, stand up paddle boards to surfing apparel, these Sports & Outdoors Week...

Read More
What Products do Sporting Goods Retailers Really Want?
Dec16

What Products do Sporting Goods Retailers Really Want?

We wanted to go the extra mile to get our sports and outdoors brands in front of some sporting goods retailers and play a bit of matchmaker. We were lucky to chat with Sports Excellence, LandonSea and Longboard Living about the brands participating in Sports & Outdoors Week and we received retailer feedback on some of the amazing products in Hubba.   Take a look below to see what each sporting goods retailer had to say about...

Read More
8 Tips to Boost eCommerce Conversion Rates This Holiday Season
Dec11

8 Tips to Boost eCommerce Conversion Rates This Holiday Season

(Reading time: approximately 4 minutes)   The holiday shopping season will be here before you know it and while brands and retailers have spent the past few months planning their marketing campaigns, many have not taken the steps to ensure that their eCommerce stores are prepared to handle the additional surge in web traffic. The speed of your website has a huge impact on your eCommerce conversion rates, so protecting it during...

Read More
5 Ways to Prepare Your Retailers for Holiday Shopping Success
Dec04

5 Ways to Prepare Your Retailers for Holiday Shopping Success

(Reading time: approximately 4 minutes)   We all notice it. As soon as November hits, it feels like there are at least 50% more shoppers in store as we go about our weekly shopping routines. As December nears, the crowds seem to multiply even more and completing a task as simple as picking up a few grocery items becomes a literal game of bumper carts (pun intended).   Like most things, there exists a silver lining. With...

Read More
Why Retailers are Boycotting Black Friday: To sell or not to sell?
Nov25

Why Retailers are Boycotting Black Friday: To sell or not to sell?

(Reading time: approximately 5 minutes)   Black Friday is coming. This used to be an American tradition that occurred on the fourth Thursday of every November, after American thanksgiving. In 2014, retailers raked in $50.9 billion in sales, and 133 million U.S. consumers feverishly shopped for great deals.   As a consumer, I’ve partaken of this event, driving down from Toronto to join in the feverish frenzy. I love the sense...

Read More
5 Ways to Create a Seamless Customer Experience Online
Nov04

5 Ways to Create a Seamless Customer Experience Online

Tech heavyweights like Facebook, Pinterest and Twitter are beginning to integrate ‘Buy’ buttons in their platform, edging into the online shopping game. As an online brand, “you have to present your content how people consume it. Adapt to the changing landscape of how content is consumed.

Read More