Patagonia’s Black Friday Goes Green as They Donate 100% of Sales


A feel-good story is always a nice way to start a Wednesday, right? Last week, high-end sports and outdoors apparel retailer Patagonia announced that all of its profits from Black Friday would go to grassroots organizations that “protect our air, water and soil for future generations”.

Addressing her brand’s fans through their company blog, Patagonia President and CEO Rose Marcario explained a bit more about the bold choice. “These are small groups, often underfunded and under the radar, who work on the front lines. The support we can give is more important now than ever” she writes.

“If we don’t act boldly, severe changes in climate, water and air pollution, extinction of species and erosion of topsoil are certain outcomes. The threats facing our planet affect people of every political stripe, of every demographic, in every part of the country.”

It’s not the only time this industry powerhouse has given back. Every day, Patagonia contributes 1% of their sales to similar organizations – a total which has amounted to $74 million to date.

Caring for our planet (and others) is not in conflict with running a successful business. Here are some other amazing companies giving back this holiday season.



Athleta, an athletic wear company owned by parent company Gap, Inc., has partnered with a non-profit to create a win-win situation for all parties involved. At every purchase point both in-store and online, customers will be given an opportunity to add a donation to a good cause to their total sum. They’ve chosen a cause close to their own interests: Girls on the Run, a non-profit focused on promoting young women’s mental and physical health through running. The promotion will last for 10 days!


Home décor and fashion accessory brand Echo is giving back to young women transitioning from the foster care system to living on their own. For every item you purchase until Christmas, the company will donate a similar one to Together We Rise.