What Vans’ Success Can Teach You About Becoming (And Staying) A Cool Kid
Mar13

What Vans’ Success Can Teach You About Becoming (And Staying) A Cool Kid

“Cool” means a lot of different things to a lot of different people. But one thing’s for sure: every consumer, brand and product yearns for it. In the case of Vans, they have been considered the coolest kid on the block for nearly half a century…

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Canada Goose is Going Public, Proving Slow and Steady Really Does Win the Race
Mar13

Canada Goose is Going Public, Proving Slow and Steady Really Does Win the Race

Canada Goose has come a long way from their humble beginnings as Metro Sportswear Ltd – a small apparel company founded in 1957 in Toronto, Canada. Today everyone from Drake to Emma Stone wears their jackets and as soon as…

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How This Outdoor Brand is Fulfilling Their ‘Brand Promise’ Through Extreme Measures
Mar07

How This Outdoor Brand is Fulfilling Their ‘Brand Promise’ Through Extreme Measures

As a retailer or brand, you have an obligation to quality and customer satisfaction. Or, at least, you should if you want to be a longstanding brand with a hockey stick sales chart. It’s important to keep your promises. One company that exemplifies this is W.L. Gore and they’re cutting-edge in-store technology. The outdoor lifestyle and apparel company brings…

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Watch This Webinar to Learn How to Reach Your First 50k Facebook Followers
Mar02

Watch This Webinar to Learn How to Reach Your First 50k Facebook Followers

“The hardest part is breaking 50,000 followers” says Kach Medina Umandap, one half of travel-blogger powerhouse Two Monkeys Travel. A few weeks ago, we had the pleasure of hosting Kach as she shared her most coveted secrets to mastering Facebook – a tool she says is vital to becoming an influencer in most any industry…

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How Will Walmart’s Latest Acquisition Affect the Sports and Outdoors Industry?
Feb27

How Will Walmart’s Latest Acquisition Affect the Sports and Outdoors Industry?

Walmart recently acquired Moosejaw for a cool $51 million. But unlike your typical acquisition, the Michigan-based mountaineering brand will continue to run as a standalone brand…

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Why The Toronto Maple Leafs Donning Green Jerseys For St. Patrick’s Day Is Actually Kind Of Genius
Feb23

Why The Toronto Maple Leafs Donning Green Jerseys For St. Patrick’s Day Is Actually Kind Of Genius

With St. Patrick’s Day just around the corner, the Toronto Maple Leafs announced they would wear the green jerseys of the Toronto St. Pats in a game against the Chicago Blackhawks to celebrate.

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