Nike Goes ‘Back to the Future,’ Releases Self-Lacing Sneaker
If you’ve seen the classic Back to the Future, you may remember being blown away by Marty’s self-lacing sneakers. Well, Nike has finally made every sneaker-head’s dreams come true. In collaboration with the Michael J. Fox Foundation for Parkinson’s Research, the new limited edition ‘Nike Mags’ will be available via an online lottery. Or, you can be like one anonymous buyer who managed to snag one of the 89 pairs for a cool $104,000 at one of the various auctions that are being held in support of the foundation.
For the vast majority of us who dare to dream of these uber-futuristic sneakers, fret not! The sportswear giant is said to be working on a self-lacing model for consumers to be released by the end of this year.
Athleisure is taking over the apparel (and sports) industry…
If you’ve noticed an influx in the release of ‘must-have’ sneakers and trendy active wear in general, you’re not wrong. The meteoric rise of athleisure has been deemed such an “unstoppable phenomenon”, it now has a place in the Merriam-Webster dictionary. Athleisure is defined as “casual clothing designed to be worn for both exercising and for general use.” In other words, really cool gym clothes you can shamelessly wear, well, pretty much anywhere.
By now we all know consumers are looking to live healthier lifestyles but it would seem that simply looking the part is just as good. With this in mind, companies are running in droves to land a chance at a slice of this $83 billion pie. Still not convinced? Consider this:
- There are currently three times as many sneakers on the market as there are skinny jeans
- Athletic footwear generated $17.2 billion in 2015
- Sneakers accounted for 25% of new arrivals in the luxury market in 2015
…and everyone wants in on the action!
It’s not just brands and retailers getting in on the action, but influencers as well – more specifically, celebrity influencers. Over the past few years we’ve seen major collaborations between famous names and big brands such as Kanye West‘s Yeezy Boosts and Pharrell Williams‘ multi-colored Originals for Adidas, or Rihanna‘s Fenty collection for Puma. For those not satisfied with just sneakers, we’ve seen entire clothing lines within the athletic wear category. From Kate Hudson’s Fabletics, to Carrie Underwood’s CALIA and most recently, Beyonce’s Ivy Park.
As a brand or a retailer, you don’t necessarily need to put all of your assortment eggs in the sports, active, and athletic wear basket. However, at this point in the apparel game, you’d be remiss not to at least take a look at this category, especially if you cater to a more health-conscious or fashion-forward consumer.
Check out these fabulous active wear brands consumers love!
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