Nike Proves They’re All About Inclusivity with Their Two Latest Product Launches

 

After a year of product design and testing, Nike has just announced they will be launching a “Pro Hijab” product – a pull-on hijab constructed specifically for performance during sports and fitness. Made from durable, single-layer Nike Pro power mesh, the hijab is set to be released in 2018 and is “breathable, lightweight, stretchy, soft and adapts to different sports,” according to the sportswear giant.

“I was thrilled and a bit emotional to see Nike prototyping a Hijab,” figure skater Lari said in a statement. “I’ve tried so many different hijabs for performance, and… so few of them actually work for me. But once I put it on and took it for a spin on the ice, I was blown away by the fit and the light weight.”

Video via Nike

Tapping into one of the world’s largest demographics

If you think this is an unexpected move for the sports retailer, think again. The U.S. Muslim population has seen immense growth, with Islam predicted to become America’s second largest religion by 2050. As a result, brands and retailers are increasingly paying attention to this demographic and their needs.

“Top-flight athletes have illuminated performance problems associated with wearing a traditional hijab during competition,” explained Nike representatives. “For example, Amna Al Haddad, a female weightlifter from the United Arab Emirates, recounted how the garment’s weight, the potential for it to shift during action and its lack of breathability disrupted her focus. She also detailed her extreme difficulty finding performance hijabs; Amna had only one competition-worthy covering, so she had to hand wash it every night during competitions.”

Nike’s mission to include all women

This isn’t the first move towards inclusivity that the brand has made even this year alone. Late last month in fact, Nike launched its first ever plus-size line, with sizes ranging from 1X to 3X.

“When we design for plus size, we aren’t just proportionately making our products larger,” said Helen Boucher, Vice President of Women’s Training Apparel. “That doesn’t work because as we know, everyone’s weight distribution is different.” Nike also partnered up with plus-sized influencers Grace Victory (@gracefvictory) and Danielle Vanier (@daniellevanier) to promote the line.

At the end of the day, Nike says, all of this is simply a part of the company’s founding mission, which they say is “to serve athletes, with the signature addendum: If you have a body, you’re an athlete.

“Nike recognizes that women are stronger, bolder and more outspoken than ever. In today’s world, sport is no longer something that she does, it’s who she is. The days where we have to add ‘female’ before ‘athlete’ are over. She is an athlete, period. And having helped fuel this cultural shift, we celebrate these athletes’ diversity, from ethnicity to body shape.

Dayana Cadet

Dayana Cadet

Dayana’s love affair with writing spans all manner of content. As the Content Specialist at Hubba, connecting people to the things they love is where she thrives.

Follow her at @D_isforDayana
Dayana Cadet

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