Adidas Makes A Sneaker Out Of Garbage: Eco-Friendly Sportswear Brands You May Not Know About
Adidas has created a 3D printed sneaker made from oceanic garbage – no, that wasn’t a typo. The sportswear retailer has partnered up with ocean conservation group, Parley for the Oceans, to create shoes that are 95 percent ocean plastic and 5 percent recycled polyester. Parlay for the Oceans retrieves the plastic used in the shoes during coastal operations in the Maldives. Dubbed the UltraBoost, about 7,000 pairs of these sneakers will be available both in-store and online, at $220 a piece, starting mid-November.
Sports brands that heart the environment
Other brands have seen the worth of transforming one man’s trash (and other forgotten materials) into highly fashionable items – take a look at a few craft sports brands who are changing how we view recycling:
- Cozy Orange. A lifestyle brand using an exclusive fabric made almost entirely of recycled materials, which comes with compression and sweat-wicking properties. Garments are wrapped in reusable cloth bags rather than plastic, and catalogs are printed on recycled paper.
- Nau. This brand uses certified organic cotton, recycled polyester, and traceable merino wool to make its eco-friendly pieces. Nau also donates two percent of all sales to progressive non-profits working on environmental and social change.
- Stelari. The earth-friendly brand uses recycled polyester fabric, which comes from manufacturers who buy bales of recycled water bottles – this process reduces the amount of plastic waste left in landfills.
Some retailers have also found creative ways to reuse unwanted textiles. Denim is making a comeback as a building insulator, and Walmart is working with vendors to increase the recycling of polyester and nylon for industrial use.
Changing the record
Most retail companies have not always been models of sustainability – it’s an unfortunate fact that waste is rampant in the apparel industry, and for many years, businesses and shoppers turned a blind eye to it. But that is all changing now as transparency is expected and conscious shoppers want to ensure their buying habits aren’t contributing to destroying the environment further. Adidas has already made several moves with sustainability goals in mind, including a decision to eliminate plastic bags at all retail locations, and a pledge to obtain 30 percent of its cotton from sustainable sources. By the end of next year, Adidas plans to produce at least a million pairs of shoes using ocean plastic.
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