Top 3 Pet Crazes That Are Going to Be Big This Holiday Season
For many, it’s customary to include our furry family members in the gift-giving traditions. Here are three of the top pet trends expected to make a big splash this holiday season.
Healthy pet treats
There has been a strong move from big commercial companies to smaller pet food brands towards focusing on grain-free, organic and human-grade food options. According to Pet Business, the $2.8 billion grain-free category is still growing at an amazing 25 percent year over year. Additionally nearly half of all new items last year were grain free, and this category accounted for 35 percent of all food sales in pet retail. If grain-free pet foods continue their strong upward surge, they may account for over 40 percent of all pet retail food sales next year. Clearly this trend is showing no indication of slowing down as pet owners continue investing in healthy food and treat options for their pets.
Interactive pet toys
Brands are investing in animal behavior research and creating/developing stimulating toys for pets and their human to play together. Pets spend a lot of their time at home alone while their owner(s) work, so brands are introducing interactive toys to keep dogs and cats engaged and stimulated. Playtime together is also becoming safer. Brands are more mindful about creating items that don’t have as many choking hazards for pets (think “googly eyes” or easily accessible squeakers). Toys have become streamlined with Chew Guard technology, and some include ultrasonic squeakers only pets can hear.
Pet monitoring technology has evolved over the years, and is essentially a mashup between baby monitors and home security systems. Motorola has created GPS trackers, and WiFi enabled wide-angle cameras to attach to pet collars. Other tech products trending are cameras installed for owners to have eyes on their pets while away from home, and a two-way audio stream so owners can listen to and talk to their pet(s). All of these devices are controlled via iPhone or Android. We’re also seeing a trend of harnessing research to create better pet products overall, often resulting in clever items that solve common problems. Brands are using research, science and data to develop products better suited to the pets they’re geared towards.
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