Resident Pet Expert Patricia Adams’ 5 Favorite Industry Trends
The best part of my job – aside from discovering and getting to know some pretty amazing pet brands – is seeing the ever-evolving trends within the pet industry. Like many pet parents, I only want what’s best for my pup and I’m glad to see more and more retailers reflect what I and many other consumers really want.
Below is a list of the top 5 trends I’ve noticed have infiltrated the industry and why they’re a sure bet for the discerning pet consumer.
Last year, 81% of pet owners surveyed by GFK said that they considered American-made as an important factor when it came to deciding which products to purchase for their pets. This is definitely inline with concerns over the origins of pet products in the past decade, especially within the pet food industry. The FDA writes, “As of December 31, 2015, FDA has received approximately 5,200 complaints of illnesses associated with consumption of […] jerky treats, many of which involve products imported from China […] The reports involve more than 6,200 dogs, 26 cats, three people, and include more than 1,140 canine deaths.”
As a result of a spate of scares regarding contaminates such as listeria, salmonella and E. coli found in imported foods, consumers are more diligent than ever. Today’s shopper wants locally-made pet food, like our very own Ticked Pet, to nourish and treat their furry loved ones. Tickled Pet’s USA-made, single-ingredient treats are high quality and give consumers the peace of mind they (and their pets) truly crave.
With the retail landscape continuously expanding to include more and more sophisticated technology, it makes sense that the pet industry is jumping on the bandwagon as well. The fact of the matter is, consumers are now viewing their pets as true members of the family and just as they wish to utilize tech to make their lives easier, they want to make their fur babies’ lives just as easy. Consumers are now turning to tech as a way to evolve the way they interact with, take care of or solve common problems they may have with their pets. Take the Pebble Smart Doggie Bell for example; rather than risk damaging your front door due to your dog scratching to be let in, why not train him/her to use a convenient bell? With a built in treat-holder, Pebble Smart’s nifty piece of technology is a great way to teach an old dog a new trick.
Using sustainable production methods and recyclable materials, eco-friendly pet businesses are doing their part to save the environment.
While the general pet dialogue tends to center around our favorite four-legged friends, smaller critters are an important part of the pet family to think about, especially when considering how to reduce one’s waste. Eco-conscious consumers with small pets such as rodents will always need supplies that constantly need changing. Critter Care offers them a guilt-free option with natural bedding made from reclaimed wood pulp that is biodegradable and compostable after use.
With consumers being more mindful about what their pets ingest and what products they use, it only makes sense that they are flocking to all natural products. Transparency and limited ingredients is especially key, as consumers are monitoring what goes into their pets’ diets. Shoppers want quality product with wholesome ingredients. NPIC Pet provides premium, all natural pet treats with its Get Naked line; each product promises a wealth of health benefits for a variety of furry friends.
More and more brands are taking an out-of-the-box approach to pet food, using specialty meats for protein rather than your average chicken and beef. Hoping to tap into unique health benefits while helping to avoid any possible allergens, we’re seeing this specific pet food category grow at an exponential rate. One such brand is BareItAll Petfoods, who recently enamored us with their story of how they help fight an environmental issue while providing nutritious and delicious foods for their consumers’ pets by using Asian Carp as their source of protein.
As you can see, the underlying thread that runs through each of these trends is the consumer’s overwhelming need to seek out what’s best for their pet – and I couldn’t agree with them more!