Customers have long associated in-store personal services with upscale appeal. Major luxury brands like Chanel and Burberry are renowned for their personalized services and making their customers feel like royalty, but that doesn’t mean a craft brand like you can’t set yourself apart with amazing customer service.
As pet food continues to get better, the days of recalls due to the risks associated with unknown or contaminated ingredients get further and further behind us. Quality in the pet industry has slowly made a shift towards human-grade and that, along with many other trends commonly associated with human food, are projected to be the next big thing in 2017.
With 65 percent of U.S. households owning a pet, it’s no wonder there are so many options available to cater to our canine friends. Craft brands have really answered the call for pet parents who look for unique, hand-made, all natural and environmentally-friendly treats, food, toys and medicinal remedies. Read on for a few great examples of brands that you can connect with right on Hubba!
It’s happening! We’re in the thick of the holiday season. For brands and retailers of all types, it’s GO time if they want to get consumers through those doors. One example to follow in order to make this season successful is West Elm’s recent partnership with none other than American Society for the Prevention of Cruelty to Animals (ASPCA). The two teamed up to release a holiday collection of kitchen textiles and Christmas ornaments.
Nowadays, it’s not uncommon to come across unbelievably cute, quirky, stylish (or all of the above) pets racking up likes and followers on social media. Doting pet parents are setting up a profile page almost as soon as they bring their new fur-babies home. Below are just a few examples of our favorite four-legged influencers, killing it on social media.
Although not a new concept, Cause Marketing has seen a steady rise since 2008. Many companies who “do good to do well” have seen their businesses grow tremendously. Consumers have become more aware of where their dollar goes, and as a result, want to feel as though their shopping habits have an overall positive impact on the world.