Paris Hilton’s Latest Beauty Business Puzzles Fans

Paris Hilton certainly isn’t the first star to collaborate on a beauty product line. But there’s a strange twist – the ultra-rich heiress (who prides herself on glitz and glamour) has collaborated with budget supermarket Lidl.

Most people are familiar with Paris Hilton – she exploded onto the scene after starring on MTV’s reality TV series “The Simple Life” in 2003. The show followed her and her best friend as they were put into everyday American situations like, say, milking a cow or working at a small-town local store. While on the show, Paris is asked to shop at Walmart, which is when she drops the mind-boggling bomb: She didn’t even know what Walmart was.

Although it has been more than a decade since the show and we’re sure she’s learned a thing or two about retail, it’s somewhat strange to see that now Hilton has collaborated with Europe’s biggest discount grocery chain.


Budget-Friendly Celebrity Branding

Hilton’s line launched in stores over the holidays and includes pink hairdryers, straighteners, curlers and brushes, with prices ranging from $2 to $20. There’s no report on what kind of sales she’s raked in yet, but Hilton is definitely doing her part promoting the line on her social media accounts.

Hilton follows a long line of budget-store and celebrity collaborations, including Britney Spears, who partnered up with Lidl in 2013 to create a hair care line exclusively for the chain. Lauren Conrad also has her Kohl’s line, and the Olsen twins sell a line at J.C. Penney and Target. Even Hilton’s old friend and partner on “The Simple Life”, Nicole Richie, has an accessories, jewelry and apparel line in Bloomingdales.


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