Now You See It, Now You Don’t: F I R E Dye and Other Crazy Beauty Trends For 2017
Feb27

Now You See It, Now You Don’t: F I R E Dye and Other Crazy Beauty Trends For 2017

If you’re in the business of helping consumers to look their best, then you should read this… then tune in to the latest episode of BEaUty Inside and Out where host Bonnie Bonadeo, @RetailPhil and Hubba Content Specialist Dayana Cadet dish on beauty brands, beauty trends and other insider info!

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Beauty Trend Alert! Consumers Want Activewear… For Their Face?
Feb17

Beauty Trend Alert! Consumers Want Activewear… For Their Face?

Whatever their reasons may be, plenty of people wear makeup to the gym. And products like ultra long-lasting lipstick, water (and sweat!) resistant mascara, and breathable foundation, make it easier than ever to get a workout in while being all (or just moderately) dolled up…

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The Psychology Behind Unboxing Videos and Why They Matter for Your Beauty Brand
Feb09

The Psychology Behind Unboxing Videos and Why They Matter for Your Beauty Brand

Just before writing this piece, I searched “unboxing” on YouTube. This resulted in 55,900,000 results that ran the gamut from the unboxing of a $7500 PC, to a Barbie Camping Fun in the Woods play set. While the majority of the results seemed to be geared towards toys and tech, unboxing videos are in fact one of the top ten most popular types of beauty videos on YouTube.

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#HubbaStories: For Australia’s Leading Beauty Subscription Box, Many Brand Partnerships Start with Hubba
Feb06

#HubbaStories: For Australia’s Leading Beauty Subscription Box, Many Brand Partnerships Start with Hubba

With access to millions of consumers and an ever-growing network of brands, Australian beauty subscription service Lust Have It! uses Hubba to find and connect with international beauty brands, giving them the chance to flourish overseas…

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Shaky Times for Big Retail Hasn’t Slowed Down Ulta Beauty
Feb02

Shaky Times for Big Retail Hasn’t Slowed Down Ulta Beauty

In an era marred by low gains for big retail stores, Ulta has showed 20% jumps in annual revenue for over a decade all because they’ve dared to take a different approach to their 10,000 square foot stores…

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Caitlyn Jenner Releases Second MAC Cosmetics Line
Feb01

Caitlyn Jenner Releases Second MAC Cosmetics Line

Caitlyn Jenner rose to international attention when she publicized her transition last year, and now she’s continuing her work to make other women feel just as comfortable in their own skin with the release of…

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