KFC Serves Up a Batch of Crispy Fried…Sunscreen?
Yep, you read that right! As of Monday, KFC will be giving away 3,000 free bottles of Colonel Sanders’ Extra Crispy™ Sunscreen. In case you’re wondering, well, why? “Suntan lotion always smells like lotion,” explains KFC CMO Kevin Hochman. “So we thought — why not make it smell like fried chicken?”
The idea came shortly after the fried-chicken chain’s June launch of their Extra Crispy Fried Chicken campaign starring actor George Hamilton as the “Extra Crispy Colonel.”
This isn’t KFC’s first foray into Personal Care and Beauty products either – In May, KFC introduced “Finger Lickin’ Good” nail polish in Hong Kong, a move that quickly went viral. While the Extra Crispy sunscreen only smells delicious, KFC’s nail polish is actually edible, thanks to technologists from McCormick who managed to infuse the company’s iconic spice blend into the nail polish.
In the midst of KFC’s eccentric new era in marketing, it seems safe to say we haven’t seen the last of chicken-themed crossover products, as they continue in their mission to reinvent their menu and their image in a bid to regain their position as America’s favorite fried-chicken provider.
Image via Business Insider
Alas, KFC isn’t the only fast food company to dip its toes into strange and unfamiliar waters and expand their product assortment. Back in 2008, Burger King introduced a meat-scented men’s body spray, Flame by BK.
In fact, unconventional crossover products are nothing new. Whether it’s a major designer collaborating with a ubiquitous Food and Beverage company or an already incredibly successful company trying their hand at branding something new, companies have been expanding in new and unexpected ways for an incredibly long time.
As a marketing strategy, this makes perfect sense. As a brand, you get to create something new and exciting with the potential to reach customers in markets that you wouldn’t normally cross paths with. Of course, the more unconventional the product, the higher the likelihood of going viral. Finally, and perhaps more importantly, you have now positioned yourself as a front runner in your industry.
Read more on interesting and unconventional ways brands can expand their product assortments by clicking below: