Caitlyn Jenner Releases Second MAC Cosmetics Line

 

Last year was a groundbreaking one for inclusivity in the beauty industry, as we saw the first male CoverGirl spokesperson and many older women gracing the covers of beauty magazines. So far, this year is shaping up to be just as progressive!

Posing in a gold dress and pink lipstick, Caitlyn Jenner shoots a promotional photo for her new beauty campaign. Jenner rose to international attention when she publicized her transition last year, and now she’s continuing her work to make other women feel just as comfortable in their own skin.

 

 

“My ultimate fantasy — I never thought in a million years that it would ever happen — was to get involved with a makeup company,” she said of her first collaboration with MAC.

This product line is her second collaboration with MAC – she launched a lipstick called ‘Finally Free’ with them in early 2016 and raised nearly $2 million for LGBTQ organizations in LA and New York. Her new self-titled collection consists of lipsticks, liners, eyeshadow, and blush. POPSUGAR even noticed a cute nod to one of her daughters in the collection: the two lip liners she chose were Kylie’s favorite MAC products before she launched her own line. The cosmetic giant’s website describes the product as a tool for “Championing All Ages, All Races and All Sexes.”

“Caitlyn Jenner has fearlessly shared her transition with the world, and her new MAC Collection continues that mission,” they said in a press release.

With encouraging names like ‘Beautifully Bare’, ‘Tolerance’, and ‘Kindness’, the products were widely reviewed by women all over the country and featured on prominent sites like Buzzfeed, Cosmopolitan, and InStyle.

“The tones are going to be a little tamer… to go with everybody’s skin tones. It’s going to be subtle and universal. It’s amazing that the make-up industry is having this big movement and including everybody,” says one vlogger. “It’s important to have the trans community’s barriers broken. I think this is definitely progression in the right direction,” says Isis King, former America’s Next Top Model contestant (and first transgender cast member) in the Buzzfeed review.

Caitlyn isn’t the first Jenner to release a beauty product line. Ulta Beauty worked with daughter Kim Kardashian to create a line of ceramic hair straighteners, and Kylie’s got her infamous lip kits which feature shades named after her sisters.

Amy Van Es

Amy Van Es

Amy is our Multimedia Specialist at Hubba. With a background in design; journalism experience; and a mounting obsession with new media theory, Amy thrives on impactful narratives, clean layouts, and lattes.

Tweet her @Amy_VanEs
Amy Van Es

Discussion