‘The Beauty Spy’ is the Latest Show Proving You Can Still Sell a Product on TV
How do consumers find products they don’t know about? Retailers and influencers have networks like Hubba which sift through product information to reveal the next big trending products – but what’s a consumer to do? One answer is advertising. Yankelovich, a market research firm, estimates that a person living in a city 30 years ago saw about 2,000 ad messages a day. Now they see up to 5,000 daily.
The way consumers are finding new products is changing everyday, but for the most part they are shielded from brands founded in other countries. Smaller brands generally just don’t have the marketing infrastructure to reach the consumers on the other side of the world. However, in the personal beauty care market, that is about to change.
Entertainment and lifestyle retailer HSN has partnered up with beauty industry guru and TV personality Chelsea Scott to create a new way for consumers to learn about products. Meet “The Beauty Spy” – a combination of Scott’s love of travel and her incredible 20 year career in the beauty field. Scott travels the world to find new, exciting and exotic beauty products and aims to bring them to consumers on a show that will air once a month. Scott will be partnering with a team that has a combined 30+ years of experience in the beauty industry to search out products all over the world. The ‘Spies’ will be Ryan Sullivan, Preston Firestein and Alexis Montemurro, and the first episodes will focus on products from as far as South Korea and Ireland.
HSN is a leading interactive lifestyle retailer broadcaster with reaches approximately 94 million households in the US. This is a big opportunity for the products featured on this show, especially since they’ll also be for sale on the HSN.com website in a dedicated Beauty Spy Shop.
This sort of direct marketing will continue to pop up in the retail industry as more and more broadcasters realize their established audience are also consumers. Commercials seem to be a dying form of advertising as online streaming becomes king, but shows that revolve around selling and marketing products is on the up (take, for instance, Dragon’s Den, Shark Tank, Weight Loss shows, What Not to Wear). Expect to see more of this as ‘The Beauty Spy’ continues to prove it is a viable path to take.
Want tips on how to land your product on the small screen? Head here.
*Img via Beauty Spy Facebook page