Ask @RetailPhil: A Rexall Buyer On Why She Chose a Craft Brand


Boxx Cosmetics, a longtime Hubba brand, has landed distribution at Canadian drugstores, Rexall and Rexall Pharmaplus. That’s 470 stores countrywide, with approximately $2 billion in sales annually. Additionally, Rexall is only one of two drug store chains in Canada that come even close to competing with Shopper’s Drug Mart.

Boxx Cosmetics is the brainchild of the smart and talented founder Sandra Milligan, and offers an extensive line of affordable, high quality cosmetics and accessories that are as compact as they are luxurious and beautiful.

We recently met up with Zahra Bahloo, buyer at Rexall and Sandra Milligan to talk about how Rexall and Boxx Cosmetics were able to build the perfect partnership. Watch the video above to find out what it takes for a buyer of a major retailer to bring in a new cosmetics lineup into stores.

Be sure to connect with Sandra on Hubba and check out the Boxx Cosmetics line of products!



As the Retail Industry Manager at Hubba, Phil is responsible for uncovering both emerging trends and insights that may impact businesses engaged in commerce. With 20 years of experience under his belt, Phil helps brands and retailers adapt to the the new realities of retail and the next generation of commerce. Phil is a frequent speaker at industry events in Canada and the US, across multiple verticals, and is a featured writer in trade publications such Retail TouchPoints, Pet Product News, BikeBiz, and more.