Ask @RetailPhil: A Rexall Buyer On Why She Chose a Craft Brand
Boxx Cosmetics, a longtime Hubba brand, has landed distribution at Canadian drugstores, Rexall and Rexall Pharmaplus. That’s 470 stores countrywide, with approximately $2 billion in sales annually. Additionally, Rexall is only one of two drug store chains in Canada that come even close to competing with Shopper’s Drug Mart.
Boxx Cosmetics is the brainchild of the smart and talented founder Sandra Milligan, and offers an extensive line of affordable, high quality cosmetics and accessories that are as compact as they are luxurious and beautiful.
We recently met up with Zahra Bahloo, buyer at Rexall and Sandra Milligan to talk about how Rexall and Boxx Cosmetics were able to build the perfect partnership. Watch the video above to find out what it takes for a buyer of a major retailer to bring in a new cosmetics lineup into stores.
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