The way consumers are finding new products is changing everyday, but for the most part they are shielded from brands founded in other countries. Smaller brands generally just don’t have the marketing infrastructure to reach the consumers on the other side of the world. However, in the personal beauty care market, that is about to change…
Just before writing this piece, I searched “unboxing” on YouTube. This resulted in 55,900,000 results that ran the gamut from the unboxing of a $7500 PC, to a Barbie Camping Fun in the Woods play set. While the majority of the results seemed to be geared towards toys and tech, unboxing videos are in fact one of the top ten most popular types of beauty videos on YouTube.
Would you wait 10 minutes and pay $80 if it meant finding your perfect shade of foundation? For many consumers, the answer is a resounding yes. A lot of people can relate to the frustration felt when a beauty brand doesn’t seem inclusive or carry a wide enough assortment of products for the variety of customers they surely have.
Last year, the global skin care market had an estimated worth of nearly $121 billion. Over the past decade, the industry has seen significant growth in millennial consumers, ultimately resulting in a boost in popularity of anti-aging brands. These products now make up one of the market’s largest segments, generating just over $2 billion in 2015.
Burt’s Bees, more commonly known for their all natural personal care and beauty products has just launched a line of – wait for it – protein shakes. While some may see it as a stretch for a brand with over 30 years’ worth of history crafting natural solutions for lip and skincare to dive head first into the functional food arena, the company thinks this move makes perfect sense.