Sneak Peek: @RetailPhil’s New Series Helps You Crush All Things Commerce


As Hubba’s resident retail expert, I get asked a ton of questions by Hubba brands. While many of these can be covered in a quick and simple blog post, I understand that sometimes, that just doesn’t cut it.

That’s where Hubba University comes in! There, you can find a collection of courses comprised of in-depth, educational videos that cover everything you’ve ever needed to know, whether you’re a newly built company or an established brand. As the Hubba U professor, I’ll go over the ABCs of retail – from logistics and sales to marketing and finance.

One of the most common questions I get from Hubba brands is: what is drop shipping?

Drop shipping is a form of fulfillment. It allows an e-commerce retailer to sell without worrying about where to put stock or ever even have to handle product. Instead, purchases made through their site are shipped directly to consumers via a third-party. As a retailer, drop shipping is pretty much a guaranteed win, but what does it mean from a brand’s standpoint?

The lesson above is part of a 3-part Hubba U course. In it, I provide a detailed explanation of what drop shipping is, who should use it and why, and the advantages and disadvantages to a new brand hoping to expand beyond local reach.

Hubba U is just one of the perks of Hubba Premium, our solution to putting your business on a fast track to success. Not yet a member? Click below to find out what you’re missing!



As the Retail Industry Manager at Hubba, Phil is responsible for uncovering both emerging trends and insights that may impact businesses engaged in commerce. With 20 years of experience under his belt, Phil helps brands and retailers adapt to the the new realities of retail and the next generation of commerce. Phil is a frequent speaker at industry events in Canada and the US, across multiple verticals, and is a featured writer in trade publications such Retail TouchPoints, Pet Product News, BikeBiz, and more.