Announcing a new reality TV show featuring Hubba brands

The Shield, Breaking Bad, House of Cards, Justified, no matter what your favourite television show is there is no question that we’re in the middle of a TV renaissance. Part of the reason TV has gotten so good is that is is way harder to get something on the air. So imagine our surprise when the folks who make TV shows showed interest in doing a show around some of the cool things our Director of Non-Traditional Marketing, Saul Colt, is doing for our customers!

Those talks went well and Saul has confirmed that a Television Development Deal is signed and wheels are in motion to do some truly amazing marketing stunts with Hubba customers. What does this mean? It means Saul is deep in the creative process designing something where he works with a Hubba customer in each TV episode to create an original and unique marketing stunt that gets them a little extra attention.

The show is called “It’s Saul or Nothing” and will be powered by Hubba. The first customer has been selected and we will be filming a pilot episode in March. Things are moving quickly so expect a few more updates and VIP access in to the process right here on the blog.

And hey, if you’re in Los Angeles in 2 weeks, you can even come celebrate this TV deal with us at a party we’re hosting at the infamous Roxy on Sunset. There will be cameras at the event and Peanut Butter Wolf (of Stones Throw Records) is dj’ing while Jim Mahfood creates Live Art. Wanna join us? RSVP here.