Restoration Hardware is Opening an… Art Gallery?
Upscale Home and Housewares retailer, Restoration Hardware (RH) recently announced the opening of RH Las Vegas, The Gallery at Tivoli Village, a 60,000-square-foot, four-level interactive retail experience and gallery space. This is in collaboration with one of the top architecture and design firms in the entire world, Backen, Gillam & Kroeger.
RH Las Vegas takes the showroom experience to a whole new level as it features artistic installations of home furnishings in a gallery setting, including an entire floor dedicated to the RH Modern line with an integrated RH Contemporary Art Gallery. The gallery will also be home to Design Atelier, a professional workspace that allows everyone – from customers, to designers, and architects – to customize the home of their dreams.
As per CEO Gary Friedman, “Our vision with RH Las Vegas is to re-imagine the retail experience by blurring the lines between residential and retail, indoors and outdoors, physical and digital — creating an environment that is more home than store.”
Of course, given the uncertain times brick and mortar retailers are facing, RH isn’t the only one to think outside of the box when it comes to providing the best store experience possible. In October, Apple announced plans to transform 95 of its 500 stores into ‘town squares’, centering their brick and mortar locations around a community experience. And earlier this summer, we at Hubba got to see first hand IKEA’s temporary transformation into an interactive, high-tech showroom, where we got to shop without, well, shopping and finished off our trip in a virtual reality kitchen.
Truthfully, experiential marketing is changing the face of in-store retail and shifting customer expectations. Today’s shopper is no longer content with walking into a store and being greeted by four simple walls and a bunch of shelves. They want an immersive, memorable experience that will take their breath away and keep them coming back for more!
Follow her at @D_isforDayana