Pure Essentials: 5 Key Rules to Selling a Product Consumers Can Feel Good About
We recently reached out to Ami McKay, founder of PURE by Ami McKay to discuss her breathtaking, earth-conscious designs. The PURE bedding line is inspired by the pristine environment that surrounds her home on the ocean in Vancouver, BC. The designs are full of natural organic shapes and soothing tones that consumers can mix and match with other pieces. “It was important for me to create something not only beautiful and comfortable but also a product that isn’t harmful to the environment,” Ami explains. “PURE bedding is ‘Oeko-Tex Certified’, meaning it is produced with eco-friendly materials and practices in mind. The dyes and manufacturing process are non-toxic and no heavy metals are used, ensuring that the water coming out of the factories are as clean as they were going in.”
So what are Ami’s Top 5 go-to rules for creating and selling a conscientious product that consumers can feel good about?
Style over comfort – why choose either or? According to The Organisation for Economic Co-operation and Development, we spend 26 years of our lifetime sleeping. As eco-friendly as your product may be, make sure it serves its purpose, and serves it well.
What’s the style forecast for 2016? Bold is beautiful. Whatever your industry is, make sure you’re up-to-date with your competition and in line with consumer expectations.
According to a 2014 study conducted by Nielsen, “55% of global online consumers across 60 countries say they are willing to pay more for products and services provided by companies that are committed to positive social and environmental impact.” There are several resources if you are looking for high-quality, ethically sourced materials for your product, so do your research!
As we mentioned before, knowing your price threshold is key. While it is true that customers are willing to shell out more for their peace of mind, keeping your prices at an affordable level – in terms of what the customer is expecting/willing to pay – will keep shoppers coming back and profits rolling in.
It’s no surprise that the wider you cast your net, the more customers, and in turn, profit you can make as a brand. Take the necessary steps to scale your business and reach out to the plethora of consumers looking to add a touch of green to their homes.
Ami finishes off our conversation with a word of advice, “It’s of the utmost importance for retailers to know that they are representing and selling a product that is more than just desirable to their clientele. PURE Bedding is on trend, mindfully manufactured, and great quality at a reasonable price point.
We want to help people live healthier, happier lives and feel we can make a huge difference by providing environmentally conscious products for their homes. We spend so much time in our home’s environment, it is important they are healthy as well as beautiful.” We at Hubba could not agree more.
Images courtesy of Janis Nicolay