Did CVS Single-Handedly Reduce Tobacco Related Purchases Amongst Consumers?
Feb27

Did CVS Single-Handedly Reduce Tobacco Related Purchases Amongst Consumers?

Three years ago, CVS made the decision to stop selling all tobacco products – a move that gained national attention (and acclaim). Perhaps more shocking than the decision itself is that the move has seemingly contributed to a drop in tobacco purchases for all retailers.

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Target’s New Program Further Bridges the Gap Between Health and Wellness Brands and Big Box Retailers
Feb16

Target’s New Program Further Bridges the Gap Between Health and Wellness Brands and Big Box Retailers

Target has always been a name synonymous with big box retail. The company has been around in one form or another since 1903 and is the second largest big box retailer behind Walmart. That’s why their new Target Takeoff program, which supports health-and wellness-related start-ups and helps them develop and connect with major retailers, makes perfect sense…

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Whole Foods Hopes to Get Ahead of Competition by Taking a Step Back
Feb16

Whole Foods Hopes to Get Ahead of Competition by Taking a Step Back

After seeing a decline in same-store sales in each of the past six quarters, Whole Foods has announced that they will be closing nine of their stores…

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What Campbell’s Investment in Habit Means for Growing Food and Beverage Brands
Feb09

What Campbell’s Investment in Habit Means for Growing Food and Beverage Brands

Lifestyle and diet customization is nothing new. But few niches have had quite the same amount of attention as tailoring one’s diet and habits has. This may be why Campbell’s Soup recently became the sole investor in a new startup called Habit. As Fortune reports, Habit offers an “at-home test kit” which looks at DNA, blood, body metrics, and other details in order to to determine what nutrients are most ideal for each individual consumer. Sounds pretty futuristic doesn’t it?

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Teachable Moment? GNC’s Ad Gets Rejected from the Super Bowl
Feb08

Teachable Moment? GNC’s Ad Gets Rejected from the Super Bowl

The average cost to advertise during Super Bowl is $5 million USD for a 30-second slot. Like every one else, GNC invested millions of dollars into a commercial set to air during the big game. Unlike everyone else, they didn’t get to air it.

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Here’s What All Those Vitamin Certifications Really Mean
Feb06

Here’s What All Those Vitamin Certifications Really Mean

There are a number of accredited organizations who’ll test your product and give you their ‘seal of approval’. These are widely recognized logos already on many health product labels, affirming a level of trust between your brand and shoppers…

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