I’m very excited to share with you the second instalment of Hubba’s Feature Brand of the Month. If you missed last month’s post, no need to fret! You can check it out here. Without further ado meet Enjoy Life Foods!
Introducing Enjoy Life Foods
Enjoy Life Foods offers all natural, non-GMO, gluten-free foods. Who doesn’t love that? A cool fact about Enjoy Life Foods is that their products are free from the 8 most common food allergens – meaning their products do not contain wheat, peanuts, tree nuts, dairy, soy, egg, fish or shellfish as ingredients. On top of that, their products are kosher, halal certified and verified non-GMO. What more could you ask for?
I have to say my favourite Enjoy Life Food product has to be their Snickerdoodle Soft Baked Cookie and with a name like Snickerdoodle you can’t do wrong. Enjoy Life Foods does a fantastic job of conveying rich, comprehensive product information to their consumers on their website. They include nutritional labels, rich product descriptions and tons of beautiful imagery and product shots.
We asked Enjoy Life Foods, how do you use Hubba to help with your brand management strategy?
“Hubba provides Enjoy Life Foods the ability to communicate accurate brand information to retailers in real-time. Through the interactive dashboard, we can post various updates like new packaging images and/or ingredient improvements, keeping information up-to-date. Hubba allows us to give the transparency we promise to our consumers.”
– Sales Manager, Enjoy Life Foods
Enjoy Life Foods is ahead of the curve when it comes to predicting consumer demand for product information and has been proactive about brand management in an age of omni-channel retail. You can take a look here to read more about their brand strategy.
How Enjoy Life Foods Streamlines Product Sharing With Hubba
Having current, comprehensive product information is very important for Enjoy Life Foods. Having the “right” information is so imperative to them because many of their customers are very concerned about allergens and need to know the right ingredients.
Since their consumers place trust in Enjoy Life products to be safe, having outdated information can hinder the trust they have built with their consumers. Hubba provides Enjoy Life the ability to communicate accurate brand information to retailers in real-time.
The Enjoy Life team can post various updates such as new packaging images and/or ingredient improvements, keeping information up-to-date. Enjoy Life Foods has products that are available in over 35,000 stores throughout the US and Canada – that’s a lot of retailers and distributors to keep updated.
How to Thrive in Omni-Channel Retail
The challenge of brand management in the omni-channel space is being top-of-mind in the entire path to purchase for our consumers. Enjoy Life Foods need to be marketing in various mediums, both analog and digital, ensuring that their products are available in both traditional brick-and-mortar and e-commerce sites. The most challenging part in all of this is making sure their brand delivers a consistent message.
How does how Hubba help with brand management? According to Enjoy Life Foods:
” We feel fortunate to have partnered with Hubba early in its journey. Over the last few years, we’ve seen Hubba grow, add more relevant retailers, and continuously enhance features. Plus, the Hubba staff has been helpful in walking with us every step of the way. With every connection we make, we’re seeing how the system takes the hassle out of adding new products and changing packaging details. Enjoy Life is rapidly growing and changing and Hubba has kept up with our pace. We’ve been able to communicate changes to multiple retailers at once— it’s an invaluable, accurate, time-saving tool. I highly recommend this system for manufacturers, retailers and distributors.”
Want to learn more about how Hubba can help – create a Hubba account today!