Influencer Insider: Nature’s Nurture Blogger Sarah UmmYusuf on Best Practices for Natural Living


We’re kicking off the week with the last of the Industry Influencers who will be featured in our upcoming Hubba magazine. We’ve gotten some amazing insight into what it’s like being an Influencer in the Health and Wellness space so far. Today, creator of Nature’s NurtureSarah UmmYusuf, shares the importance of food labels, her love of herbalism and her favorite places to shop for clean, all natural products.

Hubba: How did Nature’s Nurture come about? What would you say you are trying educate to your audience on?

Sarah UmmYusuf: It all started when I got pregnant and started doing a lot of research on the products I was using. I found that a ridiculous number of things we use in our home and on our body is toxic. As it turns out, these products are loaded with chemicals that we shouldn’t want our bodies anywhere close to. I started figuring out how to get that stuff out of my house. The first product I made was homemade deodorant which I use to this day. Then I moved on to detergent and other stuff. I wasn’t even thinking of starting a blog, people just started asking me how I made my products so I thought I’d put it all online for people to see. We do a lot of home tutorials and DIY stuff as well as talk about different brands including highlighting the brands that do a great job.

H: Are there any interesting trends in the Health and Wellness space that you’ve noticed lately? Anything new you’re currently excited about?

SU: I’ve started getting into herbalism for food, care and medicine. I’m doing an online course to get certified. It’s a form of ancient knowledge that is making a comeback. All the trends and products link back to herbs, so it’s exciting to learn about it. You can use herbs for food and medicine and there are many teas and tinctures that help. For example, for stomach issues you can take peppermint or ginger and for insomnia you can take lemon balm or chamomile. It’s good for kids too because it’s gentle on the stomach. If I can’t grow an herb, I buy it online – Mountain Rose Herbs has some great quality stuff. There are a lot of speciality shops and apothecaries that will stock some herbs and herbal remedies that are ready made and not just raw.

H: What do you look for in a product when shopping?

SU: I look at the back of the package and read the label; a lot of people have trouble doing that and it’s the most important place [to look]. I typically want something with 5-7 ingredients, no oils, artificial colors or preservatives. I also look for an Organic or Non-GMO label; not everything has them but it’s nice to see brands that work hard to get their certification. I avoid the cleaning products aisle at the grocery store altogether, too many toxins and chemicals. If I do buy something, I buy it online. Seventh Generation and Mrs. Meyers has really good products. I can’t really recommend stuff from your local grocery store because it’s hard to find but online you can find some great brands.

H: Where would you advise someone to start if they wanted to go for more natural living today?

SU: Some people think it’s really hard or expensive. Some people get overwhelmed. If you plan it right and look at the right resources, it can be really easy and doesn’t have to be expensive. Focus on one area in your life like cleaning or beauty and ask yourself how can you find some natural alternatives.

H: Where do you like shopping that you would recommend to someone living a natural or healthy lifestyle?

SU: Thrive Market is super awesome; I wish they would come to Canada. They are Whole-Foods-meets-Costco-meets-Amazon. Because you’re paying a yearly fee you get all your favorite organic and healthy brands at a ridiculously marked down bulk buying price and if you spend more than $50, shipping is free. For every membership they get, they give away a membership to a lower income family. I also do a lot of shopping on Amazon, and Healthy Planet Canada. [In general] You usually get better deals online.