Follow this Big Brand’s Unexpected Approach to Sell Your Product to Anyone


Last week, “America’s neighborhood general store” Dollar General announced that they bought 41 former Walmart Express grocery stores. The goal of this game-changing move is to add fresh meat and produce to some of its 12,500 stores nationwide. They plan to relocate 40 existing stores to bigger buildings to accommodate the new inventory.

Big brands are gravitating towards one-stop shops in favour of stocking industry-specific product. It’s a smart strategy – and one that you too can adopt as a small brand.

Tapping into unexpected target markets is a great way to expand your customer base and stay ahead of the rest. Check out these three #WaybackWednesday posts to gain insight into how to conquer a new target market and keep competitors at bay:

Case Study: 4 Lessons Brands Must Know Before Targeting a New Market

Targeting international markets may be high on a brand’s to do list, but how do small companies pursue the untapped pool of customers in underdeveloped markets that may be right at their doorsteps?

A Guide to Millennials: How Stash Tea Targets Their Largest Consumer Base

What keeps Stash Tea on top of an ever-growing, always changing consumer market? Marketing Coordinator for the industry giant Camille Carlson gives us some insight…

Target Shocks by Taking a More Local Approach

In an effort to up the ante on their market penetration, discount chain Target is fast-tracking its plans to open smaller, boutique-style stores…