Green Machines: How to Make Food Manufacturing Eco-Friendly
Apr20

Green Machines: How to Make Food Manufacturing Eco-Friendly

Your brand is under a microscope right now. Are you measuring up to new consumer environmental standards?

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Can Cricket Protein Save the Planet?
Apr18

Can Cricket Protein Save the Planet?

There are 200 million insects for every human being on earth. And while for most people, the thought of eating even just one of these critters might send a chill of disgust down their spine, for 2 billion people in the world, consuming creepy crawlies is actually part of a traditional diet…

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The Oft-Forgotten Segment: What Food and Beverage Brands Need to Know About Male Consumers
Mar25

The Oft-Forgotten Segment: What Food and Beverage Brands Need to Know About Male Consumers

Marketing to your consumer by gender is a complex task, and the fact that men are outpacing women in several behavioral categories has huge implications for the face of marketing. Men now hold more purchasing power and that means businesses can no longer target women because they aren’t the only ones making the spending decisions…

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New Webinar! An Influencer’s Guide to Working with Brands
Mar20

New Webinar! An Influencer’s Guide to Working with Brands

With an audience of over one million, Chef Dennis is taking his followers on a culinary journey, sharing recipes and stories from kitchens around the world. We sat down with Dennis to help create the ultimate Influencer Guide to Working with Brands so you can dive into the mind of an international influencer.

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Pizza Hut’s “Pie Top” Basket Ball Shoe Makes Ordering Pizza During March Madness Even Easier
Mar17

Pizza Hut’s “Pie Top” Basket Ball Shoe Makes Ordering Pizza During March Madness Even Easier

As the official pizza sponsor of college basketball, Pizza Hut has taken their renowned, easy-to-order approach to a whole new level – just in time for NCAA’s March Madness. Enter the “Pie Top,” a limited edition, high top basketball shoe that uses Bluetooth to connect pizza-eaters to the Pie Top app, allowing them to place an order with the push of a button (on the shoe)…

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What the Color of Your Vegetable Ingredients Mean For Your Consumer’s Health
Mar14

What the Color of Your Vegetable Ingredients Mean For Your Consumer’s Health

As more research comes to light regarding the long list of health benefits that come from consuming vegetables, it’s become much harder to ignore the necessary role they play in our diets. Fortunately, it’s also easier than ever for food and beverage brands to make strategic choices about what vegetable ingredients will make the biggest impact on their consumers.

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