Ingenious Mail-Order Flat Wine Bottle Proves Product Design Matters

Walking through a thrift store the other day, my daughter saw a ‘home phone’ with a cord and asked what it was. She wouldn’t believe me when I told her it was a telephone – “but where’s the screen, ma?” Consumer’s needs evolve quickly. Can you imagine leaning against the wall for hours just so you don’t yank the phone off the wall when the cord stretches? Seems archaic, but really that was only 20 years ago.

And equally as important as the phone – one of modern history’s most-used technological advancements – is the wine bottle.

Wine, wine bottles, and glassware by extension, have been around for a long time. They have quite a storied history dating back to Ancient Rome, when wine was held in clay pots called amphorae. Legend also has it that Marie Antoinette designed the original champagne glass (before flutes were the go-to receptacle) based off the shape of her left breast. But like any product that’s going to stand the test of time, iterations, and adjustment to the product’s design must be made.

Mail-order subscription service Garcon Wines is the first company to invent and implement a wine bottle design that’s able to be delivered through standard mail right to your home.

“We’re a wine lovers’ subscription club using innovative bottles to deliver quality wines directly through your door, not just to your door” explains their website.



Our hero.

The bottle, which contains the same amount of wine as a standard bottle we’ve come to know, are made of ‘glass-like plastic’ so they don’t shatter when being transported by couriers. They’re designed to fit in a postbox, slide through the mail slot in your door, and fit neatly on a shelf.


Product design is always important to a brand, but for a select few innovators, it is the defining factor and key to success for their business. Check out these brands on Hubba that stand out as product design innovators.


*All images via Garcon Wines