Groceries Without Line-Ups? This Store is Everything Consumer’s Have Waited For
It seems like every couple weeks, I’m writing about Amazon and their effect on the retail landscape. I’m at it again! Amazon Go just launched, on track to disrupt the already competitive grocery market.
The concept brings a new format to the grocery industry. A brick-and-mortar space, Amazon Go will be similar to a pantry market at just 1,800 square feet. A corner or convenience store usually averages 2,700 square feet, and an average grocery store is 45,000 square feet. Amazon announced that it would carry a hybrid of daily staples: milk, bread etc., and prepared meals, making the assortment designed to grab-and-go.
The big news – the Amazon Go store won’t have checkouts. Instead, a digital system that charges your groceries to your Amazon account (and your connected card) as you remove items from the shelf. As you pick up tangible items and put them in your basket in-store, the technology will track which items you grab and charge you.
For a consumer, this experience will be a really great one. You can pack your groceries how you want (and only once, no unpacking to scan). But there are also some serious hiccups in the concept, and we need answers!
A more curated experience
Without checkouts, some of the retail world and labor experts have already decried loss of jobs. But if we’re talking about the bottom line, the retail world actually knows better. A better experience means more purchases. Re-deploying workers who have experience in grocery and having them work with consumers on the floor as product experts could make the shopping experience better.
No more waiting
No line-ups, no fuss! The average person spends 5 years of their lifetime waiting in line. Now consumers can shop, organize, talk to an expert, purchase, and walk out of the store. You get all the best things about the shopping experience, and eliminate the worst.