Product Spotlight: Brazi Bites Brings Authentic Brazilian Cuisine to the Table
Born out of founder and CEO Junea Rocha‘s craving for Pão de Queijo, South America’s favorite snack food, Brazi Bites are an all natural, gluten free, non-GMO take on an authentic Brazilian treat. The mouth-watering balls of cheese bread are made using only the finest, hand-picked ingredients with absolutely no preservatives, no trans fat, and no sugar. From freezer to oven, the delectable bites are ready in just 20 minutes, perfect for the on-the-go, health-conscious shopper.
Junea knew she’d created an exceptional product when she signed up to be part of a food show and sold out half-way through the day. However, she attributes much of her recent success to her appearance on Shark Tank. “It was amazing for Brazi Bites,” says Junea of the experience. “I highly recommend that, if you’re an entrepreneur, [you] apply to be on the show.” And while the show certainly had a hand in catapulting Brazi Bites into consumers’ minds (and kitchen tables), Junea believes that, even with media exposure, a brand’s success really comes down to three key factors. “There’s a bunch of avenues now; as an entrepreneur you want to find a way for people to discover [you], that’s your single biggest challenge. If you have a great product, you’re hitting the right price point and the consumers get your message, you will be able to build a company on that.” Watch the video above to learn more about Brazi Bites’ journey.
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