Logowars: One Company’s Journey From a Logo Redesign to a New Brand Identity


Logo design is something that every business owner must face at one point or another. Whether it’s for the first time or it’s time for a change, this process is mired with questions, insecurities, and tough decisions.

That’s exactly why, last summer, we made a call for submissions from Hubba Brands who felt that their logo needed a makeover. We then enlisted four companies of varying backgrounds and price ranges and gave them the task of coming up with the best new logo for the Brand in question.

Countless concepts, and one redesign later, we think we finally have the answers to some of the most common questions business-owners have when redesigning their logo: do big bucks really matter? If so, how much?

Click below to follow one Brand’s journey from what they believed would be a simple logo re-do to what turned out to be a life-changing experience.

Dayana Cadet

Dayana Cadet

Dayana’s love affair with writing spans all manner of content. As the Content Specialist at Hubba, connecting people to the things they love is where she thrives.

Follow her at @D_isforDayana
Dayana Cadet