How a Growing Brand Leveraged Hubba to Catapult their Relaunch
When we last spoke, Condiment Queen and CEO, Erika Kerekes, had launched Not Ketchup only a couple of years prior. Having spent nearly a decade as a prominent food blogger in her community, Erika cleverly leveraged the connections she’d built over time to launch a product, unlike the industry had ever seen.
We thought we’d check in to see how business was going, and as it turns out, it’s booming! From a total relaunch after a successful crowdfunding campaign to a segment on live television, Not Ketchup seems to have captured the hearts of countless people – including a couple of members in our own Hubba community!
Want to know where it all began (and where this brand’s headed to next)? Read on…
Don’t forget to connect with Erika and discover Not Ketchup‘s full line of products on Hubba.
Follow her at @D_isforDayana
Latest posts by Dayana Cadet (see all)
- This Brand Doubled Their Distribution After 3 Months on Hubba - March 19, 2018
- This Independent Retailer Expanded Her Assortment and Got a Leg up on Her Competition After Six Weeks on Hubba - March 8, 2018
- This Buyer Grew Her Product Assortment In Months, Thanks To The Dozens Of Brands She Found On Hubba - March 6, 2018