Target Follows the Lead of Independent Retailers, Takes a More ‘Local’ Approach


In an effort to up the ante on their market penetration, discount chain Target is fast-tracking its plans to open smaller, boutique-style stores.

So far, 20 stores have been opened with 14 more expected to pop up this year alone. The new stores will have shrunk to a modest less than 50,000 square feet, down from the usual 80,000 up to 175,000+ square feet of your average Target store format.

“We can get into great locations now that we have smaller prototypes,” says Tony Roman, Senior Vice President of Target and head of the greater New York market area to the New York Post. Indeed, Target hopes that by pouncing on prime real estate in strip malls and city streets, it can better serve its customers’ individual needs while catering its stores to each community.

Could it be that this less is more philosophy is Target’s attempt to harness the homegrown feel that is so emblematic of neighborhood retailers? After all, much can be said about independent stores; customers concerned with ‘shopping local’ tend to favor them over big box retailers, for one. Secondly, reaction time is far quicker than at larger corporations. Customers who encounter an issue do not need to fear being given a 1-800 number only to get the ol’ run-around. Issues with inventory? The chain of command tends to be much shorter at a smaller, independently-run store, effectively allowing for immediate action to take place, mitigating any lasting consequences. Not to mention the personal touch – to the brand, the in-store experience and customer interactions – these retailers are especially known for.

Of course, we can show you better than we can tell you the true perks of being an independent retailer. Below are 3 Hubba retailers that are absolutely flourishing:

A professional makeup artist by trade, April Manring grew frustrated with her inability to find clean beauty products. So she founded Be Pure Beauty with this in mind. Be Pure Beauty has a transparent rating system for all their products which clients are able to use in order to best make decisions on what they wish to put on their skin.

The award-winning Wyldewood Cellars Winery is family-owned and began in 1995 as a way for the brother and sister duo to ‘make the family farm profitable.’  The acres of elderberries on their mother’s ranch marked the start of their mission – to develop a truly world class wine. 8 years and 200 formulas later, they now have over 40 wines made from fruits, berries and some incredible grape varieties.

Branson, Missouri may not be the first place that comes to mind when you think of olive oil, but the Dove Olive Oil Company takes the curation and craft of olive oil to the next level. Importing varieties from around the world, they round out their assortment with handmade and packaged pastas, infused sea salts and anything other luxury food items their clients can think of.