Crushing a Kickstarter Campaign – How Superfit Hero Made Their Goal in 2 Weeks


Micki Krimmel had a fantastic idea that she knew she needed funding for. For many entrepreneurs who find themselves in her shoes, crowdfunding is the way to go as it provides a quick and viable option to get funding and get a brand on its feet. However, a lot of people have many misconceptions about how crowdfunding works. Micki didn’t want to start a Kickstarter campaign without doing her research, and LOTS of it (8 months’ worth, to be precise). “I was trying to show respect to my community. I didn’t want to ask them for money unless I knew I was going to be successful.”

So what did Micki learn from creating a successful campaign that got 100% funded within 2 weeks (garnering about $55k in just over 40 days)?

  1. Be versatile – don’t just let your campaign run its course, address issues and needs as they come up.
  2. Having a community who is willing to support you in your journey (emotionally or otherwise) is important.
  3. Go big or go bust – most successful campaigns raise 30% of their goal within the first few days. Make sure you can make that happen.
  4. Make it easy for your friends, family and colleagues to support you – $1 is all it takes.
  5. Don’t just take the money and run – keep backers involved in your journey moving forward.

Be sure to connect with Micki on Hubba and check out the Superfit Hero line of products!

Dayana Cadet

Dayana Cadet

Dayana’s love affair with writing spans all manner of content. As the Content Specialist at Hubba, connecting people to the things they love is where she thrives.

Follow her at @D_isforDayana
Dayana Cadet