5-Minute SEO Hacks to Help Your Customers Find You Online
Forget about a New York Minute, the internet has set a new standard for how quickly the world moves. In a single Google Minute, so much can happen – 2.4 million searches, in fact – that it’s easy to get lost in the noise.
SEO (or Search Engine Optimization, if you’re fancy) refers to the things you can do when building your online presence that move you up higher in search engine results.
It sounds tricky, but in a world where digital rules, it’s an invaluable opportunity for your brand to get in front of the entire world.
Here are three quick fixes you can make to your website to instantly boost your SEO.
You know that little box on the right side of Google searches that says your searched business’ location, store hours, reviews and other contact information? That’s not magic, that’s Google.
Your customers are trying to find you. Although not directly related to SEO, setting up your Google My Business profile will bring more customers through your door. After all, 30% of all mobile searches are related to location. And of those people searching you, on average 28% convert to an in-store sale.
Setting up is easy as… pie.
Visit this site, and make sure your business information is accurate, add some photos to show potential new customers how awesome you are, and you’re all set.
Be conscious of the language you use on your website. To determine keywords that are applicable to your business, consider what phrases customers might use to search for your brand online.
For example, if you’re a natural soap brand, you could start your list with the following: soap, organic, handmade, personal care, skin care…
Once you’ve determined yours, try to work them into the content on your website. Include them in your titles, blog content, URLS, and image names. Insert them anywhere on your website that makes sense and watch your traffic increase.
Much like if you’re the cool kid in school, Google rates you based on how many online buddies you have. A major aspect of building your SEO is linking to other sources in your content. There are two ways to do this:
The first is to link back to yourself (known as inbound linking). If you have a blog, be sure to include links to archived posts in your fresh articles. This creates a web of links that Google will pick up on.
The second is to link to other reputable people and brands (outbound). This is may be the easiest way to boost traffic through SEO. The next time you’re doing your research to write a blog post, source a stat or an interesting tidbit of information and link the copy to the website. Like this.
If you don’t have a blog, create a ‘People We Love’ page on your website and link to industry leaders you follow. This will build your credibility online… and maybe even make you a few connections while you’re at it.