You Have 1440 Chances a Day to Make a Sale (Everything to Know About Micro-moments)
Here’s the deal.
There’s this thing called “Google”, and they do this little thing called “ruling the internet”. So when they say something that effects the way to conduct business, you listen. At least that’s where we were at when news of micro-moments dropped.
Every moment of every day, people are making decisions. Get up or snooze? Green or purple shirt? Bagel or toast? Bike or metro? We make decisions so fast and easily, a lot of times we don’t even realize we’ve made one.
Mobile technology has played an instrumental role in speeding this process up – how people interact with one another, even what they eat. But most importantly to you as a brand owner, mobile has effected how people make buying decisions.
Your goal (should you choose to accept it) is to be one of the moments they remember.
“Marketers who focus on micro-moments, human-centered behaviors and expectations and related tech, will naturally unlock a new level of meaningful consumer engagement” quips Brian Solis, Altimeter Group.
You’ve just been gifted 1440 chances a day to show your customer why they need you. Google puts it plainly: “It’s forever changed what we expect of brands. It’s fractured the consumer journey into hundreds of real-time, intent-driven micro-moments.”
Get started on turning those micro-moments into sales.
Consider which device your customer will be on at each of your important moments. In the morning when people (read: shoppers) wake up, they grab their phone and catch up on what they missed. This is a great time to send your promotional email or newsletter – optimized for mobile-viewing – and have it waiting in their inbox to be opened before the bustle of their day takes hold.
Which moments matter the most? 69% of online shoppers agree that the quality, timing, or relevance of a company’s message influences their perception of a brand. Pick a few moments of each day you think your customers are most likely to buy your products, and adjust your online strategy to deliver information in the most appropriate and engaging way.
Do your customers hit your site most often when they get home at the end of the day and need to blow off some steam? Make your content short-and-sweet, and deliver it in a fun way to engage them after a long day of work.
Being there for your customer in their moment of need is crucial. Social media can be an excellent tool for customer service as it allows you to converse with your shoppers real-time. Make a hashtag and put it in your bio to keep track of people who want to reach you and address requests so the next time they’re faced with a decision, they pick you.