What You Missed During Amazon Prime Day
As per Amazon, this year they shipped 60% more products worldwide, with a 50% boost in US sales. Top selling items included headphones (200,000+ units sold), televisions (90,000+ units sold) and toys came out on top with a whopping 2 million units sold.
“Prime Day 2016 was the biggest day ever for Amazon […] It served as an unparalleled opportunity for Sellers and Vendors to expose their products to Amazon shoppers, with a focus on those customers with Prime memberships,” says Pat Petriello, Marketplace Channel Manager at CPC Strategy.
Perhaps the best part of Amazon Prime Day is that it is just as much of a major selling opportunity for participants and non-participants alike. “What this means for retailers going forward is that they must continue to get more sophisticated and optimize their approach to FBA inventory allocation to ensure their products are best positioned in front of an ever growing body of Prime members,” explains Pat.
Evidently, our own Hubba users were cognizant as well, as we asked around for what your strategies were surrounding Amazon Prime Day. “We marketed aggressively aggressively around the event because we knew there would be a lot more traffic and eyes on our category,” explains Avish Dahiya, CMO at Dream On Me. “We promoted [as seen on TV products] and our products were competitively priced. We saw a 20% to 30% lift in sales.”
The day did not go by unscathed however, as we saw the resurgence of the #PrimeDayFail hashtag. Unlike last year however, Prime members weren’t necessarily unhappy with the deals so much as the somewhat scattered ability to purchase said deals. Many users had trouble adding items to their shopping carts and expressed frustration at missing out Prime Day deals. Despite the technical difficulties however, experts estimate the event added up to $600 million in incremental sales to Amazon’s overall gross revenue.
Ultimately, Prime Day was a huge success, especially for the Kids, Babies and Toys category. So what are your thoughts, Hubba? Will you be participating next year?