It’s A Boy! Meet Logan, the Newest Addition to the American Girl Family
Feb21

It’s A Boy! Meet Logan, the Newest Addition to the American Girl Family

American Girl is next in a series of time-honored companies to add a dose of male influence to their brand. The 30-year-old toy company has introduced a fresh new face to their lineup of dolls: a brown-haired, grey-eyed, drummer Logan Everett.

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#HubbaStories: Mommy Blogger Sees Hubba as the Perfect Matchmaker for Brands and Influencers
Feb21

#HubbaStories: Mommy Blogger Sees Hubba as the Perfect Matchmaker for Brands and Influencers

Mommy blogger Tove Maren is well-versed in the art of influencer/brand partnerships but she never knew it could be this easy! After making several connections through the network, Tove was able to land her current role as head of social media for a kids brand.

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Lessons Learned From Mattel’s Rough 4th Quarter
Feb17

Lessons Learned From Mattel’s Rough 4th Quarter

Mattel was established in 1945 and is responsible for some of the most famous household names in the toy industry. From the institution that is Barbie, to Hot Wheels, and WWE action figures, right down to the Fisher Price brand, in 73 years Mattel has positioned itself as the go-to for reliability in the toy industry.

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The Science of Baby Making, and Why It Matters to Your Small Business
Feb08

The Science of Baby Making, and Why It Matters to Your Small Business

Did you know 7 in 10 Americans have gotten busy in a tornado or hurricane? How about that 68 degrees is the ideal room temperature to do it in? There’s a whole science to the art of baby-making; studies that date back as far as the late 19th century. What if I told you that you could use this information to sell your children’s product?

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The Critical Concept You Need to Work into Your Children’s Product To ‘Make It’ in 2017
Feb06

The Critical Concept You Need to Work into Your Children’s Product To ‘Make It’ in 2017

Until now, education has conditioned students to train for a career, find a job, and stick with it. But now, in the modern digital boom, there is another major shift in education that can be likened to that of the industrial revolution – it’s called STEM and…

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Another One Bites the Dust: Why Are Teen-Focused Stores Failing?
Feb03

Another One Bites the Dust: Why Are Teen-Focused Stores Failing?

Today, I can’t help but notice that most of the shops millennials visited as a teen no longer exist. The ones that still do have seemingly grown up along with them, updating their looks and assortments every few years. If those shops could make it, why can’t their peers? Why are some teen retailers slowly dying off while others remain better than ever?

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