What You Can Learn From the Winners of the ABC Kids Expo’s Product Awards
The ABC Kids Expo sees about 900 exhibitors utilizing 3,000 booths in nearly one million square feet of exhibit space, and it is currently one of the fastest growing trade shows in North America. Last month, seven winners were awarded the ABC New Product Showcase Awards of Distinction.
The winners of the Expo’s New Product Showcase shone a bright light on expected trends for this year. Here are some of the standouts from the awards:
Baby Gear – Technology for babies has been around since the invention of the baby monitor . Since then, tech has grown to include many innovations in nurseries across the globe. This year, we saw brands like Halo Innovations bring “all-in-one soothing stations” to the table. Equal parts white noise machine, bassinet vibrator, and nightlight, they includes two levels of soothing vibrations, three different sounds, and an LED starry night ceiling projector.
Toys – Of course, toys are nothing new to the industry, however, consumers are looking for non toxic, made from 100% recycled materials, USA-made toys. The award winning Green Toys Farm Play set offers a toy set that contains no BPA, phthalates or PVC, meets FDA food contact standards and is dishwasher safe. The toys are also packaged with recycled and recyclable materials and printed with soy inks and are made in the USA.
Baby Care/Safety –Safety innovations for the bathtub are highly coveted considering more than half of drownings among infants occur in bathtubs. The Expo honored Baby Dam Bathtub Divider because it easily sections off a smaller space in the bathtub, creating a safe, eco-friendly, and more comfortable bathing space for babies.
Furniture/Bedding – Natural and organic furniture/bedding are top trends as non-toxic and safe places for baby remain a priority. Lorena Canals offers 100% natural washable handmade rugs, providing a safe play area for baby or kid(s). Each rug uses natural dyes, and is in compliance with quality and safety regulations – they are also biodegradable.
Maternity – Any trend that helps bring comfort to new Mom’s and their changing bodies is a trend worth paying attention to – back pain, swollen ankles and tender knees are all top complaints on almost all mom-to-be’s checklists. 2016 Expo winner, Mommy Steps Maternity Insoles, are bio-mechanically designed to help alleviate these common foot problems before the start, bringing new Mom’s much needed relief.
Brands working in the Kids & Baby industry can take note of the Expo award winners and the products they’ve created. Safety, natural, nontoxic options are a common theme.
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