Case Study: How Consumers and Community Drive the New World of Retail
Oct26

Case Study: How Consumers and Community Drive the New World of Retail

We recently teamed up with 3D Light FX and PTPA to demonstrate a great example of how the new connected world of retail works

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2017 Trend Report: Modern Kids Wear
Sep20

2017 Trend Report: Modern Kids Wear

Kids wear is booming. But gender-specific colors and childish prints have been replaced by organic materials and modern silhouettes.

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How Transparency and Brand Authenticity Helps Earn Your Consumer’s Trust
Apr03

How Transparency and Brand Authenticity Helps Earn Your Consumer’s Trust

Today’s consumer is more discerning than ever. They’re no longer quick to take brand claims at face value and are asking companies to prove themselves first before they can gain their trust (and hard-earned income). And while this is true of consumers in every industry, parents are especially careful with what products they choose for their children to consume…

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Walmart’s ‘Endless Toy Aisle’ Concept: Why This May Be a Godsend for Consumers
Mar22

Walmart’s ‘Endless Toy Aisle’ Concept: Why This May Be a Godsend for Consumers

In a move to keep pace with e-tailer giant Amazon, Walmart has expanded their e-commerce capabilities in the US, by testing an “endless aisle” concept. Roll out of this technology is happening throughout stores across different countries, but in Texas they are focusing on the kids toys aisle specifically…

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The One Thing Both Kids and Home and Housewares Brands Need to Consider Going Forward
Mar17

The One Thing Both Kids and Home and Housewares Brands Need to Consider Going Forward

Growing up in the ‘80s and ‘90s, millennials have had the world at their fingertips –when it comes to entertaining themselves, that is. Not only were they heavily influenced by earlier generations’ mindsets that anything could be a toy – a chair and some blankets, a pail and a stick, or the entirety of the great outdoors – but they also experienced the burgeoning world of gaming consoles and motorized toys…

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How Carter’s Dominated Their Segment of the Kids’ Industry
Mar13

How Carter’s Dominated Their Segment of the Kids’ Industry

In a retail climate where stores are struggling to get people in the doors, Carter’s has made it easier to shop online while also giving people a reason to walk through their doors. Here’s how.

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