Growing up in the ‘80s and ‘90s, millennials have had the world at their fingertips –when it comes to entertaining themselves, that is. Not only were they heavily influenced by earlier generations’ mindsets that anything could be a toy – a chair and some blankets, a pail and a stick, or the entirety of the great outdoors – but they also experienced the burgeoning world of gaming consoles and motorized toys…
One of the biggest dreams of every Lego builder is for the final product to come to life. With the Lego Boost robot toy, the consumer’s dream is realized, but also gets them to dig in and create their own reality through valuable skills like programming. And Lego’s not alone – this is a growing trend in your industry…
Mattel was established in 1945 and is responsible for some of the most famous household names in the toy industry. From the institution that is Barbie, to Hot Wheels, and WWE action figures, right down to the Fisher Price brand, in 73 years Mattel has positioned itself as the go-to for reliability in the toy industry.
Did you know 7 in 10 Americans have gotten busy in a tornado or hurricane? How about that 68 degrees is the ideal room temperature to do it in? There’s a whole science to the art of baby-making; studies that date back as far as the late 19th century. What if I told you that you could use this information to sell your children’s product?
Today, I can’t help but notice that most of the shops millennials visited as a teen no longer exist. The ones that still do have seemingly grown up along with them, updating their looks and assortments every few years. If those shops could make it, why can’t their peers? Why are some teen retailers slowly dying off while others remain better than ever?
Back in October, marketing and sales firm Brands With Influence (BWI) teamed up with U.K.’s top manufacturer of plush/licensed plush products, Golden Bear, to unveil a new series of collectible toys, play sets and accessories for girls aged five to nine, called Bush Baby World. Under the new agreement, Golden Bear would produce and distribute the toys globally while BWI would be responsible for all associated licensing, including movie and TV rights.
Known as “digital natives”, this creative bunch don’t just consume media (to which they’re connected to for 10+ hours each day) – they produce it, making them more used to seeing their actual peers as influencers. As such, Target is (literally) tailoring their products towards the post-millennial generation with an apparel and accessories collection aimed specifically towards the fashion-conscious demographic.