August 17, 2017
Missed your chance to attend SuperZoo this year? Or were you there but wish you had more time to see everything North America’s largest pet industry trade show has to offer? Either way, we’ve got you covered! We talked to some of the industry’s top influencers, brands, and buyers to get you acquainted with 2017’s hottest pet trends.
August 8, 2017
In the past several years, there’s been a surge in companies whose sole purpose seems to be to educate consumers rather than to sell them on a product. This phenomenon is no stranger to the personal care and beauty space, either. You’re likely cognizant of the fact that, thanks to the ubiquity of smartphones, consumers today are more connected and informed than ever before, with 38 percent of them researching beauty products at any given time.
August 3, 2017
It’s no secret that retail is undergoing a digital transformation. As Millennials go on to dominate the consumer market (with Gen Zers at their heels) social media has staked its claim as the glue that connects consumers, brands, and retailers together, with social media platforms like Instagram moving to the forefront of retailers’ marketing strategies.
July 25, 2017
Born out of founder and CEO Junea Rocha’s craving for Pão de Queijo, South America’s favorite snack food, Brazi Bites are an all natural, gluten free, non-GMO take on an authentic Brazilian treat. The mouth-watering balls of cheese bread are made using only the finest, hand-picked ingredients with absolutely no preservatives, no trans fat, and no sugar.
Humans are highly visual creatures. As such, a logo plays a hugely important role in the success of your business, as it acts as the visual cornerstone to your brand. But what happens when that logo doesn’t seem to be resonating with consumers? We dive into when to know and what to do if your logo needs a makeover…
Is it worth investing time to grow your email list? Of course it is! Email is definitely not dying – it’s just evolving. Seeing growth in your database takes time, but with a bit of strategy, you can see your subscriber list grow with quality names. In this episode of Hubba Hacks, our resident email expert Ivana Simovic details 5 ways you can grow your email database.
Imagine this: You have a fantastic product – it’s been tried and tested with rave reviews. Customers love it, retailers want to carry it, and you’re actually making sales! But something’s off. Despite getting great initial feedback from consumers, you notice sales aren’t where they should be. This is the exact situation Kelly and Robert Ison, co-founders of Einstein Pets, found themselves in in early 2016.
As a brand owner, it can be tricky to wrap your head around the industry’s aggressive shift away from traditional marketing and towards influencer marketing. If you’ve ever wondered how to go about finding influencers, picking the best influencer for your business, and want to truly understand the impact influencer campaigns can have, then this is the video for you!