As a brand owner, it can be tricky to wrap your head around the industry’s aggressive shift away from traditional marketing and towards influencer marketing. If you’ve ever wondered how to go about finding influencers, picking the best influencer for your business, and want to truly understand the impact influencer campaigns can have, then this is the video for you!
With so many social channels out there, it’s hard to pick which one to focus on. Try to divide your effort across all the major channels and you’ll likely both run out of time and dilute your brand. Pick the wrong one and you risk wasting your time. With this in mind, we created this easy quiz to help you figure out what to spend most of your energy on and what to ignore.
Thanks to the democratization of retail, businesses will need to start connecting with consumers on a personal level if they want any hope of earning their trust, loyalty, and buying power.
A great way to build a community is by telling your brand story. But as a brand owner, where do you disseminate that story? As it turns out, one of the most common (and easiest) ways these days is through a blog.
As a small business owner, you of course want to extend your reach to as many consumers as possible. Selling online is one of the first steps a brand could take towards building awareness on a global scale. Now, that may start with your own branded website but what about your other options? Do you sell on Etsy? eBay? Shopify? For many business owners, the answer is a no-brainer…
For some, trade shows are just too big of an investment, driving them to seek out other methods of tracking down leads. For others, trade shows provide an invaluable opportunity for face time with droves of prospective buyers. Should you decide that trade shows are in your best interest, here are some things you may want to consider before, during, and after to make the best of your experience.
Pinning down your company values is integral to keeping your brand story focused. A company mission not only tells the world what you’re all about but acts as a compass for both you and your customer. One way to help establish this is by creating buyer personas. After all, if you know who you want to help, you’ll better know why you want to help them and how.
Nearly 23 percent of the time Americans spend watching online video is spent watching ads. In fact, digital ad spending is expected to reach over $93 billion USD by next year. As the e-commerce market continues to grow, many brands are thinking about shifting their marketing strategies to include more digital advertisement to maintain visibility with an increasingly mobile-first consumer base…