11 Things You Need to Know About Working with Influencers
Jun27

11 Things You Need to Know About Working with Influencers

As a brand, aligning yourself with an influencer who is active in your industry can mean an increased visibility and a boost in sales. You may be wondering how you can find an influencer to work with…

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Should Small Businesses Care About SEO?
Jun22

Should Small Businesses Care About SEO?

A consumer’s online search journey usually consists of the three major search engines Google, Yahoo!, and Bing (Google dwarfs the other two, accounting for almost 65 percent of all searches). For brands, this fact should convey the importance of making sure that consumers can find you through these search engines. The easier you make it for customers to find you, the more revenue you will make…

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Understanding Affiliate Programs and How They Differ From Influencer Marketing
Jun15

Understanding Affiliate Programs and How They Differ From Influencer Marketing

The end goal for any business is to find a way to reach more consumers. And of course, reaching more consumers often translates to an increase in sales. That said, there are ways to reach more customers without having too much overhead or having to hire marketing specialists. Enter: affiliate marketing.

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Twitter For Beginners: The Ultimate Guide
Jun01

Twitter For Beginners: The Ultimate Guide

Want to know more about how to leverage the platform for your business? We’ll let you in on some tips for how you can dive in and be the best Tweeter you can be. Be sure to download our checklist as well for reference!

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Case Study: Breaking Down What Makes Spongellé’s Branding So Successful
May18

Case Study: Breaking Down What Makes Spongellé’s Branding So Successful

Simon Sinek, author of Start with Why, has made it very clear that customers no longer buy into what you do, but rather, why you do it. They want to know that the companies they support have values that align with theirs and if you can’t offer a compelling reason for them to spend money on your product, they will simply move on…

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