Retail giant IKEA burst onto the King St West scene in Toronto last week with a new pop-up store that presented shoppers with an alternative to business as usual shopping.
Hubba-UB Podcast: How Nuvango Moved From A Tech Accessories Company to A Fashion-Focused Business (and kept their customers)
In this podcast, Saul speaks with CEO and Co-Founder of Nuvango, Drew Downs and well as the Director of Marketing and Communications Dawn Laing about their business. They share the inside scoop about their recent re-brand and what it’s like to move from a tech accessories company to a fashion-focused business while keeping your customer base.
5 Secrets to Product Disruption: Nanoleaf Shares How Smart Design Transformed the Conventional Lighting Market
Two things are at the heart of every Nanoleaf lighting product: stunning, people-centric design and exceptional energy efficiency.The challenge of redesigning and selling such a ubiquitous item as a light bulb was not one they approached lightly – addressing patent obstacles, getting top notch PR, deciphering customer needs and wants – hear from NanoLeaf directly on how they succeeded at disrupting a product category due for a revolution.
This week we’ve introduced you to over 100 amazing brands in the House and Home Accessories category and we’re so happy we could showcase some of the best products on the market. Take a walk-through of the top performing posts of the week.
How does a high end housewares brand like Stadler use design to set themselves apart in a competitive market? Stadler shares how they turned a design aesthetic into a brand vision, with great results.