Nike Proves They’re All About Inclusivity with Their Two Latest Product Launches
Mar14

Nike Proves They’re All About Inclusivity with Their Two Latest Product Launches

After a year of product design and testing, Nike has just announced they will be launching a “Pro Hijab” product – a pull-on hijab constructed specifically for performance during sports and fitness. Made from durable, single-layer Nike Pro power mesh, the hijab is set to be released in 2018…

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What Vans’ Success Can Teach You About Becoming (And Staying) A Cool Kid
Mar13

What Vans’ Success Can Teach You About Becoming (And Staying) A Cool Kid

“Cool” means a lot of different things to a lot of different people. But one thing’s for sure: every consumer, brand and product yearns for it. In the case of Vans, they have been considered the coolest kid on the block for nearly half a century…

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Canada Goose is Going Public, Proving Slow and Steady Really Does Win the Race
Mar13

Canada Goose is Going Public, Proving Slow and Steady Really Does Win the Race

Canada Goose has come a long way from their humble beginnings as Metro Sportswear Ltd – a small apparel company founded in 1957 in Toronto, Canada. Today everyone from Drake to Emma Stone wears their jackets and as soon as…

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Looking to Get on a Retailer’s Shelves? These are Consumers’ Favourites
Feb27

Looking to Get on a Retailer’s Shelves? These are Consumers’ Favourites

The question of whether or not brick and mortar retail is dead is one that’s been floating around for a while now. Regardless, as a growing apparel brand, one of your main concerns is likely finding ways to get in front of a retail buyer and getting your products onto their shelves.

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How Much Is Too Much? L.L. Bean The Latest Major Retailer To Revise Their Return Policy
Feb21

How Much Is Too Much? L.L. Bean The Latest Major Retailer To Revise Their Return Policy

As a business, there is a very fine line between going above and beyond for your customers and opening yourself up to being taken advantage of. It’s a natural part of the business: life is expensive, consumers live in a consumer-driven world where getting the most bang for their buck is top priority. That being said, worrying about your bottom line makes you a bad business-owner.

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Sustainable Fashion is Going Mainstream – But What Is It, Exactly?
Feb15

Sustainable Fashion is Going Mainstream – But What Is It, Exactly?

There is no more powerful buzzword in fashion marketing right now than “sustainable,” Sadly, the words “sustainable” and “fashion” aren’t always uttered in the same breath, but that seems to be changing…

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